Filtering, Sorting, Best Seller Badges, and More DI Shopping Improvements

Today we released a bunch of improvements to what we call our “browse pages” – shop by brand, shop by category, and search results. Over on the DI Blog I wrote an in-depth post about the changes, which included several improvements to our filtering, the addition of sorting, and more. While we’ve done a lot of work on our search engine, these pages have remained largely untouched since the 2009 cart release. While that can be viewed as a testament to how good of a… Continue reading


Why Some of Our Promos Now End at Midnight Pacific Time

I took that screenshot of our home page at 10 AM Eastern Time this morning. If you do the math, our sale actually ends at 3 AM Eastern Time tomorrow (midnight Pacific), instead of midnight Eastern tonight. We started noticing that we were getting complaints from customers in other time zones who were shopping when a sale ended and weren’t able to complete their purchase. It makes sense. If you’re out west and you start shopping at 8:45 PM, you don’t necessarily think “this sale… Continue reading


When You Can Work Any Time, What Time Should You Work?

For the past decade or so I have been able to more or less work whenever I want. My current schedule has me working from home 3.5 days most weeks, with one day in the warehouse and a half day meeting/collaborating with my partners. In my last post Balancing Out the 24x7x365 Nature of Online Business I talked about the importance of setting boundaries and some of the things we’ve done to make it easier to step away from work so we’re not tethered to… Continue reading


Balancing Out the 24x7x365 Nature of Online Business

We’re the first generation of business owners that are truly doing business every second of every day. The internet has allowed us to be open all the time. It’s a glorious, wonderful thing…mostly. I remember going out to a bar with my business partners early on in our business, maybe 2007 or 2008. In the middle of our evening one of them pulled out his phone and checked our sales for the night. It was exhilarating to see our hard work keep working for us… Continue reading


We’re On The 2015 Inc. 5000!

On Wednesday morning I was at the SFO airport about to board when I received a much anticipated text message from my business partner Greg. The Inc. 5000 list came out and we are number 4,284! For those unfamiliar with the Inc. 5000, it’s a ranking of the fastest growing private companies in the US. The Albany Business review also wrote up a short article summarizing the businesses located in the Albany area that are on the list. We are 9th out of 15 companies…. Continue reading


In-Depth: Boosting Newsletter Sign-Ups With Our Refer a Friend Program

My partners and I have always discussed the possibility of doing some sort of referral program for Detailed Image. We have a very loyal customer base so it would only be natural to give them the ability to earn free products in exchange for referring their friends. We never could quite formulate the right way to do it, so it always sat on the backburner while we tackled other projects. Then last year I came across an article on the Tim Ferriss blog entitled How… Continue reading


Surviving The Vacation Gauntlet

Summertime at Pure Adapt is a lot like summertime at any other business. Everyone takes a vacation. A lot of people take long weekends. The office is less full. The difference with us and other businesses our size is that someone being gone is actually kind of a big deal. In my experience, large offices barely notice when someone is gone for a week. With us, every single owner and employee has important day-to-day responsibilities that need to be covered. In addition, our part-time employees… Continue reading


Sometimes Paper is Just Better

One of the most enjoyable experiences I had while on vacation in January was reading the New York Times each day. The hotel we were staying at had complimentary copies of the Wall Street Journal, New York Times, and local Florida papers. Each day I’d snag a Times on my way out to the pool or beach and just kick back and work my way through it. I got the same news that I usually get at home, but I thoroughly enjoyed not having to… Continue reading


Thanking Our Customers For a Record Memorial Day Weekend

On Monday we shipped out a record number of orders. It was actually by a pretty big margin over our previous high. We ran a big 20% off Memorial Day sale, and with the extra day off for the holiday orders were really backed up on Tuesday morning. We all got in at 7 AM and everyone hustled for the entire day to ensure that every single order got out. The warehouse was overflowing with boxes. Due to the hecticness I didn’t get a chance… Continue reading


Just How Bad Is An $80 Android Tablet?

In much the same way that I find having a Chromebook is the perfect compliment to my laptop, I’ve been intrigued by the idea of having a cheap Android tablet to compliment my phone. If I want to mess around with Android, I want to be able to do so on something that isn’t my primary communication device. I also like the idea of having a secondary device for those times you might not want to pull out your phone. Also, as I mentioned in… Continue reading