Applying “HELL YEAH Or No”

Derek Sivers has a very short, very popular, and very timeless post entitled No “yes.” Either “HELL YEAH!” or “no.” The gist of it is: When deciding whether to do something, if you feel anything less than “Wow! That would be amazing! Absolutely! Hell yeah!” — then say “no.” Derek discussed this in more detail in this great Tim Ferriss Show podcast if you’re interested in learning more about how he came up with this approach. He does mention that when you’re just starting out… Continue reading

5/23/17

“I Have a Question…”

Towards the end of 2015 we noticed a problem. Too often our employees would interrupt us to ask a question that they could easily find an answer to themselves. This was particularly a problem in our old office – an interruption would often interrupt everyone else because we were so tightly packed. The problem wasn’t exclusive to the office though, the same thing would happen via Skype when someone was working remotely. And to be fair, it wasn’t exclusive to our employees either – sometimes… Continue reading

5/16/17

Building The Detailed Image Brand

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – 1800’s American merchant John Wanamaker When you’re just starting out with an e-commerce business (or any business really), your marketing focus by necessity is primarily direct response ads like AdWords search where you need to see an immediate ROI or you can’t afford to do it. You need to spend $x and see a direct return of $x + something. That’s how we approached marketing in the… Continue reading

5/9/17

S-Town, Being Lazy, & Grocery Price Wars- Link Roundup

Articles Think like a bronze medalist, not silver – “Instead of comparing up to the next-higher situation, compare down to the next-lower” [Derek Sivers] How Alcohol and Caffeine Helped Create Civilization – Hint: it has to do with water safety, a problem that we rarely think about but that was a very serious threat up until a few hundred years ago [Human Progress] Don’t accelerate your startup – “See once you take the initial check, you’re also inevitably taking on the expectations of exponential growth…. Continue reading

5/2/17

One Technique for Preventing Unnecessary Phone Calls

Last year I wrote about How a Single Meeting Can Derail an Entire Day. As we’ve grown, the semi-legitimate meeting requests have increased significantly. Pure Adapt probably uses hundreds of different products and services to keep our business running, from financial (accounting software, banking, etc) to technical (servers, backup, etc) to shipping (supplies and carriers), and that’s not including all of the suppliers that Detailed Image works with. We’re large enough at this point that most of these companies have assigned a sales rep to… Continue reading

4/25/17

Why Does Amazon Seemingly Not Care About Box Size?

If you’re an Amazon Prime member I bet this has happened to you. You order something small or a combination of small things. The box that you receive is gigantic with a bunch of unnecessary packing material. This happens relatively frequently to me. The protein bars in that picture above I order somewhat regularly. Each and every time the box is a wildly different size, ranging from almost perfect to way off like that one. The more I thought about this, the less it made… Continue reading

4/18/17

Opportunity Cost

One of the concepts that we apply to our decision making almost daily is the idea of opportunity cost. Opportunity cost is defined as: the loss of potential gain from other alternatives when one alternative is chosen. Often times a decision to tackle a new project doesn’t cost us anything monetarily, or the cost is negligible. Examples would be programming a new feature, trying out a new type of promotion, or even picking up a single new product for a product line we already carry…. Continue reading

4/11/17

Repurposing An Old iPad As A Second Monitor

Over the winter we had some major construction done on our house. For a few weeks my office became a staging area for the crew. Before the project started I lowered my standing desk, threw a few tarps over it, and set myself up a temporary work space on a card table in the guest bedroom. I had an old 1080p monitor and keyboard, which I figured would be better ergonomically and for my productivity than working on my laptop. I was correct, but a… Continue reading

4/4/17

Why Starting a Business In College Still Makes So Much Sense

Every once in a while I’ll go back through some of my old posts. Some hold up to the test of time better than others. One of my first posts from November of 2005 that I still love is Why It’s Best to Start a Business Before Your 25th Birthday. Since that time I’ve spent a lot of time in the classroom working with college students, and that’s only reinforced my beliefs. That entire post is still worth a read, but here’s a summary of… Continue reading

3/28/17

Living The Dream

In William B. Irvine’s book on Stoic philosophy there’s a great passage on happiness: Most of us are “living the dream” — living, that is, the dream we once had for ourselves. We might be married to the person we once dreamed of marrying, have the children and job we once dreamed of having, and own the car we once dreamed of buying. But thanks to hedonic adaptation, as soon as we find ourselves living the life of our dreams, we start taking that life… Continue reading

3/21/17