Why It Took Us 8 Years To Add Wishlists

Over on the Detailed Image Blog I wrote a post describing some new features that we added last week, including the addition of a wishlist, easier ways to reorder products, and more personalized product recommendations. The latter two are the most intriguing features with some creative potential for expansion, but the decision to finally add a wishlist after all of these years is probably more noteworthy. Back in 2010 we added a feature called Saved Carts. After adding items to your shopping cart, you could… Continue reading


Smart Watch? Fitness Tracker? The $99 Garmin Vivosmart is the Perfect Mix

I’ve been following smart watches and fitness trackers for a few years now and never could quite pull the trigger. Smart watches are all either aesthetically lacking, big and bulky, have poor battery life, aren’t visible in the sun, are way too expensive, or typically have several of those issues. Fitness trackers like the Fitbit lack a screen with notifications (or become too bulky and expensive when they do). Then I stumbled upon the Garmin Vivosmart and I was so intrigued that I had to… Continue reading


Inc. 5000 Spam

When we were named to the Inc. 5000, my partners and I wondered what, if anything, would come of it. While did it primarily for ourselves, we also wanted to make the most of a rare opportunity to promote our business outside of the car care world. Somewhat predictably, two things happened: 1) we got a small amount of local press, and 2) we started receiving a massive amount of solicitations via email and phone. It makes sense. The Inc. 5000 list is a great… Continue reading


How Professional Sports Could Fall Apart

Last week ESPN laid off 300 people, roughly 4% of their workforce. Why? As The Sports Business Daily points out: “The cost of goods is going up and sales are going down,” one longtime industry executive observed. “That’s not a good trend.” What do they mean by that? ESPN has repeatedly over the past few years shelled out hundreds of millions of dollars extra per year for the NFL, MLB, NBA, college football playoff, and more. From that same article: “It’s been a total mismanagement… Continue reading


Goodbye IE8! No Longer Supporting Microsoft’s Old Browser

If you visit the Detailed Image home page today using Internet Explorer 8, it’ll look like the screenshot above, including the message about how we no longer support the browser. This is a big deal for us, because prior to today we were still supporting IE8. It’s been almost three years since Google stopped supporting IE8. Many other businesses followed suit around the same time. IE8 was released in 2009. By 2012 it had outlived it’s useful life, but since Microsoft refused to produce a… Continue reading


Back in the Classroom!

It’s been a few years since I co-taught web venturing at James Madison University. My good friend was a professor there. I had given a few talks to his classes locally when he taught at Skidmore, and so he invited me down to give the same talk at JMU and eventually co-teach the class (mostly virtually via Skype with a few days spent in Virginia). Unfortunately the following semester I had to bail for personal reasons, and then subsequent semesters we could never quite sync… Continue reading


Filtering, Sorting, Best Seller Badges, and More DI Shopping Improvements

Today we released a bunch of improvements to what we call our “browse pages” – shop by brand, shop by category, and search results. Over on the DI Blog I wrote an in-depth post about the changes, which included several improvements to our filtering, the addition of sorting, and more. While we’ve done a lot of work on our search engine, these pages have remained largely untouched since the 2009 cart release. While that can be viewed as a testament to how good of a… Continue reading


Why Some of Our Promos Now End at Midnight Pacific Time

I took that screenshot of our home page at 10 AM Eastern Time this morning. If you do the math, our sale actually ends at 3 AM Eastern Time tomorrow (midnight Pacific), instead of midnight Eastern tonight. We started noticing that we were getting complaints from customers in other time zones who were shopping when a sale ended and weren’t able to complete their purchase. It makes sense. If you’re out west and you start shopping at 8:45 PM, you don’t necessarily think “this sale… Continue reading


When You Can Work Any Time, What Time Should You Work?

For the past decade or so I have been able to more or less work whenever I want. My current schedule has me working from home 3.5 days most weeks, with one day in the warehouse and a half day meeting/collaborating with my partners. In my last post Balancing Out the 24x7x365 Nature of Online Business I talked about the importance of setting boundaries and some of the things we’ve done to make it easier to step away from work so we’re not tethered to… Continue reading


Balancing Out the 24x7x365 Nature of Online Business

We’re the first generation of business owners that are truly doing business every second of every day. The internet has allowed us to be open all the time. It’s a glorious, wonderful thing…mostly. I remember going out to a bar with my business partners early on in our business, maybe 2007 or 2008. In the middle of our evening one of them pulled out his phone and checked our sales for the night. It was exhilarating to see our hard work keep working for us… Continue reading