Detailing Day – Yup, We Created Our Own Holiday

In 2011 we started something fun that I realized I have never posted about: we created our own holiday. Why not, right? We’re constantly looking for new promotions to run, and new ways to engage with our customers. So, Detailing Day was born. Like all good holidays, it’s predictably in the same spot on the calendar each year – the Saturday prior to Memorial Day weekend, with the idea being that you’re detailing your car to show off for Memorial Day. There’s almost universally nice… Continue reading

5/25/18

Da Vinci, MLM Scams, and a Maple Syrup Heist – Link Roundup

Articles Thousands of Women Say LuLaRoe’s Legging Empire Is a Scam – can we just make MLM businesses illegal already? [Businessweek] The incredibly frustrating reason there’s no Lyme disease vaccine – as someone who lives in a high tick area and is constantly in fear of getting Lyme, this makes me mad. I would get that vaccine in a heartbeat. [Vox] Lab-Grown Meat Is Getting Cheap Enough For Anyone To Buy – I’m very excited about this! [Fast Company] Palantir Knows Everything About You –… Continue reading

5/8/18

Order Confirmation Pages – Old Navy Needs to Step up Their Game

Order confirmation pages are a semi-regular discussion for us. They’re interesting because there isn’t one universally agreed upon purpose for them. My partners and I will see a unique example and then start discussing ours. Should we upsell the customer into another purchase, or to add to their order? Should we attempt to promote social sharing through something like our Refer a Friend program? Should we provide information about the product(s) ordered to keep them on the site and get them excited for their order?… Continue reading

5/2/18

Is Shark Tank Good or Bad for Aspiring Entrepreneurs?

I was never really a huge fan of Shark Tank until a couple of seasons ago when I had a few people recommend I give it another try. I did, I liked it, and since then it’s been one of the few shows I subscribe to on my DVR. The REWORK podcast recently did an episode entitled Life After Shark Tank that explored three companies who did not have great experiences on the show. In doing so, they discussed a lot of the pros and… Continue reading

4/17/18

Tuning out the Noise, When Not to Finish a Project, and Planning vs Doing

In the comments section of my last post Rob left a comment with some really good questions that I thought were worthy of an entire post. These are all things that I constantly struggle with, which makes them great questions to think about, write about, and discuss: How do you tune out the noise? How do you manage to avoid the Firehose of great ideas from every direction – colleagues, friends, yourself, the internet? There seem to be opportunities around every corner. I have a… Continue reading

4/11/18

Free Isn’t Usually Free

Time. It’s our one non-renewable resource. A few years ago I wrote about how a single meeting can derail an entire day, in part because “having a fixed stop time completely changes my approach to the day.” Well, now that I’m a dad that’s been amplified. Every day has a fixed stop time when my daughter gets home from daycare. I have a lot more days where I’m not at my peak too – sometimes it’s a bad night of sleep, or we’ve all got… Continue reading

3/21/18

Talking Your User’s Language

Yesterday I got an email from my local bank about some future changes they’ll be making to their website. One of those changes will be a responsive design. The part that struck me was that a small local bank actually wrote that the new site “will be mobile responsive.” I’m sure internally they referred to the new design as responsive, and that pretty quickly everyone involved learned what a responsive design was. But – do most customers of this local bank have any idea what… Continue reading

3/14/18

An Update on My Information Overload Experiment

I started off the new year by cutting back on the news. Shortly after, I came across Ryan Holiday’s article Seriously, You—OK, We—Need To Stop Watching The News This Year, which did a great job summing up my feelings on the topic, along with raising some new red flags. I can only speak for myself, but I’m less stressed, less distracted, and a clearer thinker when I avoid most of the news. After not too long it became apparent that most of those changes that… Continue reading

3/5/18

The Great Detailed Image HTTPS Migration

In mid-January we finished migrating all of Detailed Image to HTTPS. We’ve now got the shiny “Secure” badge in Chrome on every single one of our pages: This project should have been simple, but it sure wasn’t, in large part due to the fractured nature of various organizations on the web and within Google. While the technical implementation is relatively straightforward, the business decision to do so can be downright scary. A Little Background When we launched our shopping cart in 2007 (and did major… Continue reading

2/6/18

Ken Burns’ Mind-Blowing 18 Hour Documentary, Lab-Grown Meat, and Second Chances [Link Roundup]

Articles They Started With $10,000. Now They’re Taking on ESPN – I still think that professional sports as we know them today could conceivably fall apart. FloSports seems uniquely positioned for that future. [Inc] Millions Are Hounded for Debt They Don’t Owe. One Victim Fought Back, With a Vengeance – this guy is amazing! [Businessweek] Facebook Makes You Sad, So Try Using It Less – Facebook’s worst-case future is one in which it becomes widely believed that it’s bad for you. [Lifehacker Vitals] Why This… Continue reading

1/30/18