OK, so it’s happening about 2 weeks later than I had hoped, but I’m finally at the point where I can spend an hour or two a day on some pre-launch hype for Tastefully Driven – the goal obviously being to collect as many email addresses as possible on our splash page. I don’t have a set goal (yet), but having a list of 10,000 to start with can jumpstart a site a lot quicker than a list of 100 so it behooves us to get as many as we freaking can.
Today we did two things to get us off to a good start: we started a pre-launch blog and we put banners/announcements on the array of Pure Adapt sites.
Both are for fairly obvious reasons:
A pre-launch blog will give us a head start on getting the site indexed, getting some links, and getting people subscribed to the RSS feed (which will be transfered to the “real” blog upon launch). The blog is located at AreYou.TastefullyDriven.com. Today I posted our definition of what it means to be “Tastefully Driven”, and we’ll spend the next few weeks profiling people, places, and products that are (and aren’t) “Tastefully Driven”. Hopefully one of the posts will catch the social bookmarking wave and bring in an influx of traffic and sign-ups.
As far as the ads and announcements on our existing sites – well, it just seems obvious to use our free ad space before purchasing any other ads. We also have communities built in to each site that trust us, and therefore are somewhat interested in any new site we launch. Plus TD will include portions of sports, music, business, etc so it’s not like each site doesn’t have some tie in to it. Each site is different, but for most we just put banners up. On SportsLizard I made a blog announcement, and on Music-Alerts I put a text-link in the RSS feed:
Should be interesting to see how much all of this helps. I’ll keep everyone posted on how it goes…and on all of the other semi-creative marketing we have planned 🙂