Tastefully Driven was an April Fools Joke

Nah, just kidding. We’re live. Check it out on TastefullyDriven.com.

Tastefully Driven

If you signed up for the pre-launch email list, we’ll be sending you a coupon code by the end of the week. We’re just waiting for a few final products to trickle in and are holding off on our big marketing efforts until everything is in and photoed.

We launched with five “stores” and approximately 200 products (store #6 didn’t make the final cut and will be postponed for a few months, which is why the home page is imbalanced) .

I’ll talk more about what did and didn’t make the cut for launch, some of the features we added to the cart and why we focused on them, and how we’ll be marketing the site.

It’s been a hell of a team effort to get this bad boy live. Now that we’re in the warehouse every day I got to see all of my partners and how hard they’ve all busted ass and sold out to get this site to the point where we can launch it. I’ve never been part of a team like this where each individual is giving 100% effort and pulling for the exact same goal. Tastefully Driven has been one hell of an experience already, which only makes me more thrilled for what’s to come in the next few weeks, months, and years.

8 comments on Tastefully Driven was an April Fools Joke

  1. Nev says:

    Detailed Image = I definitely see how it succeeds.

    Tastefully Driven = I don’t quite get it.

    I look forward to seeing you prove me wrong!

  2. Nev says:

    I forgot to say the shopping cart kicks ASS.

    Damn I wish I could implement that on my sites…

  3. Congrats, the site looks sick!

  4. Peter Davis says:

    Hey Adam, you may want to test a call to action that ‘pops’ more than what you have now. Instead of “Add to Cart” try something like “Buy Now” and change the color of the button so it stands out better.

  5. Adam McFarland says:

    Thanks for the rapid feedback guys.

    Peter – honestly, we just kind of took that from DI and didn’t put much (or any) thought into it. I like the idea though…will see what the team thinks.

    Nev – try to look at it on a micro level first: we are building 5 “Detailed Images” (each with unique marketing plans) under one domain. We’ll do videos and tutorials on it’s own section of the blog, and each one also has it’s own forum. Now, what we’re banking on is that if you like one of those categories, you’ll also like at least one of the other stores (especially as they grow) and – on a macro level – you see how that benefits us to have ONE ecommerce community and not several different ones (from a SEO standpoint, a programming standpoint, etc).

  6. Adam says:

    Adam,

    Looks awesome and very promising! Congrats to you and the team for making it happen!

    I’m very excited for you guys.

    -A

  7. Congrats! looking forward to hearing about it’s progression! *=)

  8. Adam McFarland says:

    Thanks Terra!

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