I’ve said it before, but it amazes me how many online retailers don’t submit their products to Google Base. It’s free, they support a slew of formats (upload products one at a time, upload a spreadsheet, or auto-FTP from your database like we do), and it gets your products shown on Google Base, Google Product Search, and – most importantly – normal Google searches.
Take the example below (click to view full size screenshot). When someone searches for Men-U Healthy Face Wash, a product we sell on Tastefully Driven, Google automatically recognizes the query as a product search and displays Google Product Search results above the natural results. Sure it’s below the high performing PPC ads, but those people are paying for those impressions/clicks. The natural results have been organically grown over the course of years with expensive and time consuming link building and on-site SEO. All I did was spend 15 minutes submitting a product feed last week. As an added bonus Google gives you impression/click-through data for products listed (imagine how cool it would be if they did this for organic results?). Seems unfair huh? Take advantage of it while it lasts…I know we are.