Sell Products? Do This

I’ve said it before, but it amazes me how many online retailers don’t submit their products to Google Base. It’s free, they support a slew of formats (upload products one at a time, upload a spreadsheet, or auto-FTP from your database like we do), and it gets your products shown on Google Base, Google Product Search, and – most importantly – normal Google searches.

Take the example below (click to view full size screenshot). When someone searches for Men-U Healthy Face Wash, a product we sell on Tastefully Driven, Google automatically recognizes the query as a product search and displays Google Product Search results above the natural results. Sure it’s below the high performing PPC ads, but those people are paying for those impressions/clicks. The natural results have been organically grown over the course of years with expensive and time consuming link building and on-site SEO. All I did was spend 15 minutes submitting a product feed last week. As an added bonus Google gives you impression/click-through data for products listed (imagine how cool it would be if they did this for organic results?). Seems unfair huh? Take advantage of it while it lasts…I know we are.

Google Base

5 comments on Sell Products? Do This

  1. Adam Gilbert says:

    That’s why when you write your book it’ll be do really well.

    And 2 posts in one day? I love it.

  2. Adam McFarland says:

    Thanks Adam. The whole ’2 posts in one day’ thing is totally unplanned. I pretty much randomly post whenever I feel compelled to do so…which might be twice a week or twice a day. I’ve tried pre-planning posts before, but it’s not as fun that way :)

  3. Brian Lash says:

    Haha, love the visual. It’s great because it’s true.

    This is great… I admit I haven’t used Google Base in the past but your reminder’s just what I needed to “get on my horse” and just try it already.

  4. [...] also got the Froogle feed setup…another thanks to Adam’s post about this. It went pretty smoothly thanks to an automatic Google Base submit feature in the newest [...]

  5. [...] also got the Froogle feed setup…another thanks to Adam’s post about this. It went pretty smoothly thanks to an automatic Google Base submit feature in the newest [...]

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