July 2008 Archives

Cuil is Horrible and Will Never Challenge Google

To the Cuil Management Team: Earlier this week it was brought to my attention that you launched your new search engine.  With an index of some 120 billion web pages, you claim to be the largest and most relevant search engine around.  So I just took a spin over and executed a few queries.  And I must say – the results are horrible.  How can a search for “SportsLizard” result in a link to my old blog that was moved over here a year ago? … Continue reading

7/31/08

Selling Push vs. Pull Products

One of our Tastefully Driven vendors recently contacted us to see if we were ready to re-order their products yet.  We’ve placed one other re-order since the launch of the site, but overall their products haven’t sold very well compared to other brands.  We don’t have a ton in stock, but they’re moving so slow that we’re certainly not inclined to re-order at this point.  So, we bluntly told them as much. Their response?  Push the product more.  Give out samples, hold contests, give some… Continue reading

7/27/08

FaceUp Web Marketing eBook Updated, Still Free

Quick post here guys.  Just wanted to let everyone know that I’ve updated our free FaceUp Web Marketing eBook.  It’s been over six months since the last update.  The book still gets a decent amount of downloads so I want to be sure that the information conveyed is accurate. The biggest update has to do with the Keyword Research section.  Google recently started displaying search volume on their AdWords Keyword Tool.   This is HUGE for anyone with a website and an interest in SEO.  Prior… Continue reading

7/27/08

Productive Output Update

I’ve been thinking a lot lately about my productive output post where I declared that I would never work more than 35 hours in a week again (see Productive Output:  What the 9-5 Misses and Why I’m Done with a 40 Hour Workweek). It was only two months ago, but a lot has changed since then. At the time I had just come off of 2+ years of pushing my entire life aside.  In college I worked hard, but I played hard too.  I might… Continue reading

7/24/08

How We Reduced Phone Calls by 94% AND Increased Sales

Update: This post was written way back in 2008. We’ve come a long way as a company since then. Over the years we’ve had the good fortune to be able to bring back phone support for Detailed Image customers who need it. While emailing us through our contact form is still the fastest way to receive a response, we do have our phone number listed on our FAQ page. We also offer support on Twitter and Facebook. In 2008 offering phone support would have impeded… Continue reading

7/19/08

Dynamic Banner Ads With PHP and Javascript

Last month we struck a deal for Detailed Image to sponsor Autopia.org, definitively the largest online community of auto detailers.  Clearly our target market for DI – a community that can exponentially increase our foothold in the detailing community.  The potential is very large. Part of the sponsorship agreement included a 120 x 600 banner ad thrown into the rotation on the homepage.   George came up with the idea of having the banner show our automated Daily Special.  Autopia (like most sites) will pull… Continue reading

7/17/08

Does This Happen to Anyone Else?

This is driving me nuts.  So I’m on browsing stories on Digg, which I am now officially obsessed with and fascinated by from a user perspective, a community perspective, and a business perspective.  I click on a story in Firefox (3.0, but also happened previously in versions 2.xx) and about 1/10th of the time a page that should have a banner ad that looks like this: Has a banner ad that looks like this: With the javascript actually typed out: Am I the only one… Continue reading

7/15/08

Sex vs. Changing the World

One of my huge pet peeves is when someone is in a difficult situation and they whine and complain about it, but proceed to do nothing to change the situation.  Usually this comes in two flavors –  relationships and jobs – although it really can apply to anything.  It drives me nuts.  If you don’t like a situation in life get off your ass and do something about it. When it comes to starting your own business, everyone has a tendency to talk a big… Continue reading

7/11/08

Book Review: Stall Points

Virtually all corporations stagnate at some point in their lifetime, and their stall typically follows the period of their highest growth.  Why? That’s the question that Matthew Olson and Derek Van Bever of the Corporate Executive Board attempt to answer.  I’m going to cut to the chase on this one so I can get to the good stuff: This is an absolutely exhaustive study of over 600 companies, on par in level of depth with Good to Great. Because of how exhaustive it is, I… Continue reading

7/9/08

Pure Adapt Rocks The AMEX Plum Card

Have you seen the commercials for the AMEX Plum Card?  It’s freaking unreal.  Mike talked us in to applying for one earlier this year and it was one of the best financial decisions we’ve made. There’s no limit – we each carry a card around and we charge all of our purchases on it, with the exception of a few places that don’t take AMEX If you pay within 10 days of your statement closing you get 2% cash back.  When you buy ~$30k/month in… Continue reading

7/8/08