So, That Went Pretty Well

Apparently our specials worked pretty well.  We pretty much crushed our expectations for the Thanksgiving holiday weekend.  Take a look at our shipping area on Monday with all of the orders from over the weekend:

Black Friday at Pure Adapt, Inc

That prior record of 73 items shipped out in a day is now somewhere around 130.  Then we followed that up by absolutely killing Cyber Monday and doing single-day records in terms of number of sales and revenue.  If you take out a fluky $6k order we had once through Tastefully Driven, Monday probably doubled any other single-day revenue.  Pretty, pretty good.

I couldn’t help but walk around with a smile on my face these past two days.  We made a really really significant amount of money in these last five days.  I can’t even imagine what Black Friday and Cyber Monday will bring in ’09 and ’10.

It feels like the culmination of our hard work.  We went through the startup phase where we didn’t quite know how or if we’d survive.  Then we turned a corner when we focused on e-commerce and moved into the warehouse.  We turned another corner a few months ago when we gave ourselves a nice raise and could say we made a decent living.  This feels like we’re turning the next corner, the one where we can really start to dominate our niches.

One thing about this job, it never gets dull.  Every freaking day is more exciting than the next.

Oh, and just how efficient is our packing process?  This morning the four of us banged out all 50 something Cyber Monday orders in a cool 2 hours.  We’re getting to the point where we’re so good at it that we really don’t need to hire anyone for a while.  If on the most chaotic day we spend 2 hours in the warehouse, well, I can live with that for a while.

Anyway, despite the long hours the past few days I’m totally on a high right now.  It feels so damn good to see the company you pour your heart and soul into growing so quickly right before your eyes.  It’s almost surreal.  Even more so considering we’re doing it in a down economy.  It feels like a long time coming, but we’re definitely enjoying it now that it’s here.

P.S. – the competition definitely noticed and is starting to take some swings at us, but I’ll save that for my next post 🙂

10 comments on So, That Went Pretty Well

  1. Dan says:


    Thanks for writing about your business experience. Its always interesting to see how others are doing and provides some motivation…

  2. Leigh says:

    Congratulations! I was hoping you’d post today (technically yesterday at this point), and I got my wish.

  3. Nev says:

    Congrats man, great job!

  4. […] us at Pure Adapt the 2008 holiday shopping season was a solid one and we finished the year strong despite the abysmal economy. We were prepared this year with a full […]

  5. […] us at Pure Adapt the 2008 holiday shopping season was a solid one and we finished the year strong despite the abysmal economy. We were prepared this year with a full […]

  6. […] morning we packed our record number of orders and had our record revenue weekend, bigger than Black Friday ‘08 by quite a […]

  7. […] off of last year’s successful holiday season, I’m really pumped for this year.  We have two busy times of the year: spring time and the […]

  8. […] Cyber Monday. Last year we were a bit rushed but managed to put together some awesome specials and have an amazing weekend. This year we’ve had a lot of time to plan everything out. We surpassed our November 2008 […]

  9. […] we completed another killer end to November. Much like in previous years (2009, 2008), we really nailed the prime Holiday shopping period that now stretches from the Wednesday before […]

  10. […] how easy it felt. It wasn’t hectic like it was in previous years (see posts from Cyber Monday 2008, 2009, and 2010) but orders were coming in at just as fast of a pace, if not faster. Compared to […]

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