In an effort to continuously improve our conversion rate, Mike recently re-designed our Detailed Image homepage. While there was nothing wrong with the old one, we know that the majority of customers are there to shop so we wanted to emphasize the things important to shopping – browsing, searching, our Daily/Monthly Specials – while subtly de-emphasizing the rest. Make no mistake – this isn’t exactly a science. It’s educated guesswork. We know that most users on the old homepage clicked those things so we decided to reorganize to put a focus on where they want to go…which is also where we want them to go. The real driving force was the Monthly Specials. Those are great deals that just weren’t being highlighted as much as we think they should be.
Here’s the old home page:
Here’s the new one:
Here are the points of emphasis:
We’ll check back in a few months and see what the data tells us (if anything…)