How Our Team Pulled Together Quickly For Today’s Big Product Launch

New Meguiar's DA Microfiber Correction System

At 6 PM EST tonight Detailed Image was among the first retailers to begin selling the new Meguiar’s DA Microfiber Correction System. Meguiar’s is arguably the most well-known detailing brand in the world, and this product line has been receiving tons of hype.

The whole process has been fascinating to watch unfold. For the most part, everything has happened within the last week. Everyone has been working their ass off to ensure that at 6:01 PM tonight we had done everything we could to have an exhaustive online presence for these hot new products.

My role in the whole thing was relatively minimal. The products are live on our site, but are only available for pre-order since we’re not expecting them in until next week. This created the potential for some new issues to arise. There were a few things I had to tweak in the code to make our pre-order system work a little smoother. I made sure a new PPC campaign was ready to roll right at 6. I made a post on Twitter. And I’ve done anything else I could to support the guys as the details have rapidly unfolded over the past few days.

Todd from Esoteric Auto Detail, who runs our Ask a Pro Blog, has been working with Meguiar’s, along with several of our other authors, to test and refine the products and the process since back in October. His exhaustive review and how-to article went live right at 6 PM and no doubt will be come the definitive resource on the subject in the detailing community. We also had three other reviews from our pro detailers that are now up for enthusiasts to read.

Mike did an amazing job coordinating the sales and promotion effort as he always does. He created the banner for the home page, the banner for the site, the coupon code for the promotion we’re running (3x Free Towels when you pre-order with us), wrote a blog post, sent out the newsletter, posted to Facebook, and created our sale page…all while not knowing much about the products until the last second.

And Greg quarterbacked the whole thing. He spent countless hours on the phone and over email confirming details about the products and the launch “rules”. He placed our order literally the second he learned that we could, hopefully putting us towards the top of the list. We saw, as Oke referred to him after visiting, the pitbull come out in full force 🙂 He coordinated all of his efforts with Mike, Todd, Charlie, and I to ensure that we were all on the same page come 6 PM tonight. If he hadn’t pushed so hard, it’s likely that we would have missed the boat on this entire opportunity.

Time will only tell how successful these products are, and how integral our fast launch was to that success. We wanted to do everything we could within the rules to give ourselves every advantage possible, and I can confidently say that we did that. In the first few hours pre-orders have been pouring in, so my guess is that it was most definitely worth our effort. Of the sites I checked, we actually were the first ones offering the products. All indications from people like Todd, who know infinitely more about this stuff than I do, is that this system is a “game-changer” so it’s likely that once the early adopters start to report back on their results it will really start to pick up.

In addition to this product launch, we’re all still pushing forward really hard on all of our other projects. I suspect that the LockerPulse ad platform will be released in the next few days. The hard work that everyone has been putting in is ridiculously contagious. I tend to be pretty intrinsically motivated, but when you look up and see everyone else working their ass off you can’t help but get an extra kick of adrenaline. There’s no telling what this team can accomplish this year if things keep going like this.

9 comments on How Our Team Pulled Together Quickly For Today’s Big Product Launch

  1. It was a fun last couple of days for sure! Thanks to all of the efforts from the boys at DI to help pull this off. Not only were we the first to strike, but from what I’ve seen, we did it with a much higher level of professionalism, organization, and style. 🙂

    • Adam McFarland says:

      I’m a big fan of professionalism, organization, and style 🙂 Based on the orders and the number of comments on your post already this is looking like a big hit!

  2. Tim says:

    Finally had a free minute to read this, and I’m glad I did! Very cool how a well oiled machine can stop, analyze a situation, develop a plan and execute that plan in such a short period of time. What impresses me most is how everyone was able to coordinate all aspects of this project, including items beyond your reach internally and deliver results within a week all while maintaining your regular daily responsibilities, aka keeping the ship afloat. Well done!

    • Adam McFarland says:

      Thanks Tim! Everyone just did what they had to to make sure we were ready for launch. I know we all put in a lot of long days, especially Greg and Mike. Those guys were working non stop over the weekend and in to this week. It was impressive to see it all come together so quickly.

  3. Rob says:

    Awesome work on the launch – looks like you got all bases covered really well! I hope the deliveries come in and go out smoothly 🙂

    You say you’re generally intrinsically motivated – what is your overriding motivation? Are you trying to get to a certain turnover? Are you trying to be the best? Are you trying to just keep going forward as far and as fast as you can? Are you trying to get recognition? Do you just love the thrill of the chase?

    • Adam McFarland says:

      Hmm good question. Off the top of my head it’s probably a little of everything you mentioned. On a day to day basis, I think I mostly just want to put in a good days work and know that I did my best. I’m also motivated by not wanting to let people down, particularly my partners. I want them to know that they’re getting my very best and that they can count on me when they need something. Long term, I just love the challenge of trying to build a great business that provides a good life for my partners and our employees, and provides valuable products and services for our customers.

  4. Oke says:

    Great job, man! Looks like yall are getting things done while still getting used to being with less people. Tunnel vision on the cause at hand is what is needed to doing anything right and just dedication to the cause is what brings results. Keep up the great work!

  5. […] like with the Meguiar’s product launch last month, this was a great example of everyone working together on a tight deadline. Mike covered a day for […]

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