That picture says it all. I couldn’t stand back far enough to get all of the boxes in the shot!
I’m writing this at 4:45 PM on Monday, so I’m not sure whether or not today will break our record for sales in a day. I think it will based on our pace, but if it doesn’t, it will be close*. Regardless, we’ve already surpassed last November in sales, and the year as a whole surpassed 2010 a while back so in some ways it’s kind of insignificant.
To me, the real significant thing about today was just how easy it felt. It wasn’t hectic like it was in previous years (see posts from Cyber Monday 2008, 2009, and 2010) but orders were coming in at just as fast of a pace, if not faster. Compared to say 2009 it felt half as busy even though we shipped out more orders.
Throughout the year we put all of these little efficiencies in place to save a minute here and a minute there. We also have worked hard to put together a team of people who work hard but also have a relaxed, positive attitude. All of those things really come together on a day like this. With a really small team – only five of us in the warehouse today – we were able to pack and ship a mountain of orders without rushing or scrambling around.
The number of emails that we received relative to the number of sales has been down as well (yes, we track that number), which again I attribute to all of the little improvements we’ve made throughout the year to our product pages, FAQs, guides, and blogs. It’s a day to celebrate the cumulative impact of all of those little wins.
Oh, and we *almost* filled up the entire FedEx truck. They had to pack the boxes in there pretty tight. I’m looking forward to the day when they have to call in for reinforcements!
*Update 11/29 – The pace picked up considerably in the evening and we ended up destroying our single-day sales record!