April 2012 Archives

Making Business Decisions That Don’t Suck When You Have No Data

My business partner Greg and I always joke about how one of the biggest differences between college and the real world – specifically running a business – is that in school you almost always have all of the information that you need to make a decision or solve a problem, whereas when you’re running a small business you rarely do. The funny thing is that he’s basing this on his MBA classes and I’m basing it on my engineering classes, which on the surface one… Continue reading

4/17/12

Helping Your Employees Succeed

A few months back we started transitioning our Twitter and Facebook management over to our new employee Reece. It’s a perfect compliment to his customer service work. While Facebook has been a huge success for us, Twitter has been only a moderate success. During a meeting that he and I had we discussed ways to better captivate the Twitter audience and take advantage of the immediacy of Twitter as a platform. A few minutes in he had an idea: what if every Thursday we do… Continue reading

4/12/12

Larry Page on Competitors

On Wednesday, Businessweek published a rare candid interview with Google CEO Larry Page.  My favorite quote is in the last paragraph: For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe that it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better. Now, in context of the previous questions, he was… Continue reading

4/6/12