March 2015 Archives

A List of Email Client User Agents (Plus Our Most Popular Client)

A few years ago when we built our custom newsletter system for Detailed Image I wrote about all of the extensive features it included. One feature we overlooked though was user agent tracking for opens, which can be used to determine which client the subscriber is using to open and read the email. Lacking this information became a problem when we went responsive with all of our newsletters last year and had to determine how to prioritize our client testing. We wanted it to be… Continue reading

3/31/15

Navigating the Sunk Cost Fallacy

Ah, sunk costs. They can totally mess with our brains, hence the “sunk cost fallacy.” If you’re not familiar with the expression, here’s how Wikipedia describes it: More recently the term sunk cost fallacy has been used to describe the phenomenon where people justify increased investment in a decision, based on the cumulative prior investment, despite new evidence suggesting that the cost, starting today, of continuing the decision outweighs the expected benefit. Such investment may include money, time, or even — in the case of… Continue reading

3/26/15