October 2016 Archives

The Benefits of Distance

Jason Fried recently wrote a really good post entitled Don’t be too inspired about how watchmaker Roger W. Smith benefits from being one of the few watchmakers in the UK. The physical distance allows him to focus on his work without too much outside influence. As Jason notes, distance – both physically and virtually – can have a huge benefit: I love that notion  —  it’s one I’ve tried to hold dear myself. Don’t be influenced too much. Be aware of what’s great, but don’t… Continue reading

10/26/16

Do Facebook Page Likes = Customers? A Quick Estimate Using Audiences

On my never ending quest to understand our customers and our marketing efforts better, one connection has always eluded me: the link between our customers and those who Like us on Facebook. I want to know how many of those fans/followers have purchased from us, and do those people spend more than a typical customer? By understanding the lifetime value of these customers, we could effectively put a value on a single Facebook Like, and from there better determine the value of putting time and… Continue reading

10/19/16

The Business Press Problem

In a recent Tim Ferriss podcast with WordPress founder Matt Mullenweg, Matt was asked about failure (this quote is at 35:17): Especially in business press, we just see when people hit the home runs, we don’t see all their at bats. And, very rarely do we even know about all of the at bats they’ve had. So, just remember that. No matter how bad a day you think you’re having, there’s probably someone you admire who’s probably also having a bad day right this second,… Continue reading

10/12/16

We’re Literally Under Construction

Over the years we’ve improved a lot of things about our warehouse since first moving in back in 2008. We’ve gone from using a 3G hotspot to having a high speed connection, we’ve remodeled and improved our small office, added better lighting, and of course upgraded our horrible heating system. The space has gone from pretty run down to a decent space, however it’s still been the same space and recently we’ve been feeling really limited by our ~5,000 sq-ft. We don’t have the space… Continue reading

10/6/16