About Me

Adam McFarland head shot

Hello there. I’m Adam McFarland. I’m one of the co-founders of Pure Adapt, Inc. We’re an e-commerce and web development company located in Albany, NY. Our primary business is Detailed Image, an e-commerce store for high end car care supplies. We do almost everything in-house: design, programming, marketing, inventory management, warehouse operations, and more. Since our inception in 2006 we’ve bootstrapped all of our growth internally. No outside funding, just hard work and reinvesting profits.

Like most business owners I’m involved in a variety of aspects of the company. I spend most of my days programming for Detailed Image or overseeing our web marketing initiatives, but I also manage random things like our insurances. I have two partners, Mike and Greg, who do a tremendous job managing other aspects of the business. We’ve operated from our warehouse in Guilderland Center, NY since 2008. We have an exceptional staff of three full-time employees and a handful of part-time employees and contractors that help make the magic happen. Every day we strive for fantastic customer service, a great website, efficient warehouse operations, a strong culture, and building a company for the long haul.

I’m originally from Albany. I attended Rensselaer Polytechnic Institute (aka RPI) in Troy, NY and graduated in 2004 with a degree in Industrial & Management Engineering. After college I worked for Schick in Milford, CT as a quality control engineer in their R&D department for a year before quitting to pursue my own ventures. At the time I had a growing sports collectibles site SportsLizard.com. In early 2006 I left Connecticut and moved back in with my parents. By the end of the year I had connected with my partners and Pure Adapt was founded.

When I’m not working I’m into health & fitness, tea, sports, working on my house, cooking something new with my wife, and (occasionally) kicking back and relaxing.

You can connect with me on Twitter, LinkedIn, by leaving a comment on a post, or by emailing me at adam@ this domain. Please note that I adhere to our email policy, which can be summed up by saying: if you take the time to write me a personalized email (i.e. not a mass PR blast) then I will take the time to write you back. What a novel concept!