About Me

Adam McFarland head shot

Hello there. I’m Adam McFarland. I’m one of the co-founders of Pure Adapt, Inc, located in Albany, NY. Our primary business is Detailed Image, an e-commerce store for high end car care supplies. We do almost everything in-house: design, programming, marketing, inventory management, warehouse operations, and more. Since our inception in 2006 we’ve bootstrapped all of our growth internally. No outside funding, just hard work and reinvesting profits.

I spend most of my days programming for Detailed Image and overseeing our web marketing initiatives, but like a lot of business owners I spend quite a bit of time on HR, customer service, and anything else that’s needed. I have two partners, Mike and Greg, who do a tremendous job managing other aspects of the business. We’ve operated from our warehouse in Guilderland Center, NY since 2008. It started out as a 5,200 sq-ft space, which we then expanded to over 10,000 sq-ft in 2016 to accommodate our growth. We have an exceptional staff of full-time employees, part-time employees, and contractors that help make the magic happen. Every day we strive for fantastic customer service, a great website, efficient warehouse operations, a strong culture, and building a company for the long haul.

I’m originally from Albany. I attended Rensselaer Polytechnic Institute (aka RPI) in Troy, NY and graduated in 2004 with a degree in Industrial & Management Engineering. After college I worked for Schick in Milford, CT as a quality control engineer in their R&D department for a year before quitting to pursue my own ventures. At the time I had a growing sports collectibles site SportsLizard.com. In early 2006 I left Connecticut and moved back in with my parents. By the end of the year I had connected with my partners and Pure Adapt was founded.

You can connect with me on Twitter, LinkedIn, by leaving a comment on a post, or by emailing me at adam@ this domain. Please note that I adhere to our email policy, which can be summed up by saying: if you take the time to write me a personalized email (i.e. not a mass PR blast) then I will take the time to write you back. What a novel concept!