Decision Making

Opportunity Cost

One of the concepts that we apply to our decision making almost daily is the idea of opportunity cost. Opportunity cost is defined as: the loss of potential gain from other alternatives when one alternative is chosen. Often times a decision to tackle a new project doesn’t cost us anything monetarily, or the cost is negligible. Examples would be programming a new feature, trying out a new type of promotion, or even picking up a single new product for a product line we already carry…. Continue reading

4/11/17

Programmer vs. Business Owner

This week I’m wrapping up one of our more ambitious programming projects (which I’ll be posting about when it’s launched). I often find my roles as both a programmer and business owner at odds with each other. It’s easy to get caught up in writing perfect code, programming for every single possible scenario, adding additional features because they’d be cool, or writing code that will scale to handle 100x the volume that we’re currently at. It’s easy to turn a two week project into a… Continue reading

11/7/16

Why It Took Us 8 Years To Add Wishlists

Over on the Detailed Image Blog I wrote a post describing some new features that we added last week, including the addition of a wishlist, easier ways to reorder products, and more personalized product recommendations. The latter two are the most intriguing features with some creative potential for expansion, but the decision to finally add a wishlist after all of these years is probably more noteworthy. Back in 2010 we added a feature called Saved Carts. After adding items to your shopping cart, you could… Continue reading

11/16/15

Navigating the Sunk Cost Fallacy

Ah, sunk costs. They can totally mess with our brains, hence the “sunk cost fallacy.” If you’re not familiar with the expression, here’s how Wikipedia describes it: More recently the term sunk cost fallacy has been used to describe the phenomenon where people justify increased investment in a decision, based on the cumulative prior investment, despite new evidence suggesting that the cost, starting today, of continuing the decision outweighs the expected benefit. Such investment may include money, time, or even — in the case of… Continue reading

3/26/15

Guest Checkouts – The Feature We Should Have Had 5 Years Ago

Today we launched guest checkouts on Detailed Image. A guest checkout just means that the customer isn’t required to create an account to make a purchase. Every single article or study we’ve ever seen has said something to the effect of “if you don’t have guest checkouts you’re basically burning money and pissing off potential customers”. A few weeks ago I realized that I’d be able to launch the feature before the holiday shopping rush if I hustled. Presumably guest checkouts are most important during… Continue reading

11/20/14

What I’m Interested In, For Now

One thing I’ve noticed recently is my decreasing interest in creating & launching new things. The LockerPulse app released on Monday was the first thing in a while that I’ve created from scratch and then – with the help of my partners – released. I did the first 90% of the work on nights and weekends without disrupting my other work, and then only this week during launch did I spend some of my normal workday on it. When Pure Adapt was formed in late… Continue reading

8/28/14

Why a LockerPulse App?

On Monday we released a fantasy football Android app for LockerPulse. Here’s a bit of the backstory. LockerPulse as a Business LockerPulse has sort of been stuck in the same place the past few years. It has a small, active, hard core user base. It’s growing, but slowly. It makes a little money on ads, but it costs more to run. Server expenses are high when you’re indexing 4,500+ sites for news every 15 minutes. We’ve built some seriously cool technology. There are plenty of… Continue reading

8/27/14

Another 3 Years

We recently renewed our lease to stay in our warehouse for another three years. Over the past six months we seriously considered upgrading to a new facility. We could use more office space. We could use another shipping dock. We could use more space for our products. But ultimately we weren’t ready to make that huge jump. If we were going to move, we’d probably jump from just over 5,000 sq-ft to around 15,000 sq-ft. At that point everything becomes more expensive – the rent,… Continue reading

7/9/13

Your Site Is Never “Done”

My wife and I recently bought a house. Our apartment lease ends at the end of June so we decided to do some work on the house before moving in. We had the hardwood floors refinished. We’re going to be doing some painting. Stuff like that. Nothing major, but the type of stuff that’s easier to do when you’re not living there. At some point though, we have to stop the projects and move in. No house will never be “perfect” but that doesn’t mean… Continue reading

5/24/13

The Data That Drove Our Responsive Design

In my last post breaking down the new Detailed Image, I wrote the following about our responsive design: If you haven’t figured it out by now, this was the main driving force behind this project. Mobile and tablet usage on our site has skyrocketed, with Safari on iOS becoming our #1 browser/OS combo. It’s a trend that’s only going to continue. We needed to up our game. This will be the topic of my next post where I’ll dive into some of the data. We… Continue reading

5/6/13