Detailed Image

A Video Overview of Our Pick & Pack Process

My business partner Greg was recently interviewed by The Rag Company at our newly renovated warehouse about our pick and pack process. One of the main components covered is our packing slip route optimization that I wrote about in-depth recently. I wasn’t in the office that day to meet them, but we were very grateful to have the opportunity to host The Rag Company. Their crew did an A+ job with this video and a few other ones. As you can read in the video… Continue reading

7/1/19

Packing Slip Routing Optimization: How Our Expanded Warehouse Made Our Packing Slips Obsolete & How We Improved Them

We recently completed our warehouse renovation just in time for Memorial Day. I snapped a quick photo of the new space, which you can see we’re already utilizing: The big advantage of this new space is that we have almost 6,000 sq-ft more to dedicate to products. That means we can space products out better and reduce the usage of separate overstock areas. It also keeps the aisles and shelves more organized. Deciding on the new shelving layout and product flow was pretty easy. We… Continue reading

5/30/19

Programming Debt Paid

I’ve been working tirelessly the first half of 2019 because I saw a major goal in sight: for the first time since we launched the Detailed Image shopping cart in 2007, I could be caught up on all of my programming projects. Early in the year I set a goal to accomplish this by Memorial Day, giving me the summer to dial back and relax a bit. This morning I pushed out the code for my last project and hit my goal 10 days early!… Continue reading

5/17/19

A New Tool for Managing Busy Warehouse Days

Typically our busiest shipping day of the week is Monday. This is pretty intuitive, given that we’re shipping out orders from Friday afternoon through our 1 PM same-day cutoff on Monday afternoon. Three-day weekends during our peak season, such as Memorial Day, Labor Day, and (sometimes) July 4th, when we’re also typically running a big sale, are even busier. And as we’ve grown over the years, those peaks have become even greater proportionally. Essentially, it’s easier to find growth during a big sale in peak… Continue reading

1/24/19

In-Depth: Overhauling Our Dropship System

Like most online retailers, we don’t stock everything that we sell. Some items, like pressure washers, extractors, and paint thickness gauges are too bulky and/or too pricey for us to stock and ship. In these cases we “dropship” the item, meaning that when the customer orders it we then place an order with the manufacturer to have it shipped direct to the customer. While these orders are a small minority, they’ve been steadily increasing over the years. Our previous system mentioned to customers during checkout… Continue reading

8/27/18

Memorial Day Madness – When Systems Get Pushed to the Limit

Typically, I don’t spend a ton of time within our day-to-day operations. More so than anyone else at our company, I’m usually working on developing features that will improve our customer experience and/or save us time and mistakes. Most of the time I’m a few steps ahead, meaning I’m creating/fixing/improving something that’s not quite a problem yet or that we probably don’t need yet, but that we think we will in the future. Having this mentality has largely saved us from ongoing total chaos as… Continue reading

5/30/18

Detailing Day – Yup, We Created Our Own Holiday

In 2011 we started something fun that I realized I have never posted about: we created our own holiday. Why not, right? We’re constantly looking for new promotions to run, and new ways to engage with our customers. So, Detailing Day was born. Like all good holidays, it’s predictably in the same spot on the calendar each year – the Saturday prior to Memorial Day weekend, with the idea being that you’re detailing your car to show off for Memorial Day. There’s almost universally nice… Continue reading

5/25/18

Order Confirmation Pages – Old Navy Needs to Step up Their Game

Order confirmation pages are a semi-regular discussion for us. They’re interesting because there isn’t one universally agreed upon purpose for them. My partners and I will see a unique example and then start discussing ours. Should we upsell the customer into another purchase, or to add to their order? Should we attempt to promote social sharing through something like our Refer a Friend program? Should we provide information about the product(s) ordered to keep them on the site and get them excited for their order?… Continue reading

5/2/18

The Great Detailed Image HTTPS Migration

In mid-January we finished migrating all of Detailed Image to HTTPS. We’ve now got the shiny “Secure” badge in Chrome on every single one of our pages: This project should have been simple, but it sure wasn’t, in large part due to the fractured nature of various organizations on the web and within Google. While the technical implementation is relatively straightforward, the business decision to do so can be downright scary. A Little Background When we launched our shopping cart in 2007 (and did major… Continue reading

2/6/18

Bringing Clarity to Our Guaranteed Shipping Options

In 2014 we made a big improvement to our shipping offerings by guaranteeing 3 day or less delivery to the 48 states at Ground rates. After launching USPS we learned pretty quickly that while Priority and First Class Package Service often arrive in 3 days or less, they often also don’t, and estimated delivery dates are not guaranteed by the USPS. We therefore decided to only guarantee FedEx services (and by guarantee, we mean we’ll refund the cost of shipping if the package doesn’t arrive… Continue reading

9/19/17