DI Up – Completely and Utterly Drained

Last night, after debugging from 9 AM to 9 PM we went to launch the new Detailed Image site, which has been a work in progress for all four of us the past 3 months or so. The first thing we did after uploading everything was test the redirects – which of course didn’t work.

I’m no rookie when it comes to migrating sites and redirecting old pages to new ones – hell, I did it a week ago flawlessly with this blog! After exhausting our options until 2 AM and getting nowhere, we started again this morning and finally found and successfully implemented a solution at about 3 PM today. Turns out the guy who runs our server (and does a great job by the way) had configured *something* in Apache that was messing with our .htaccess 301 redirects. We found a work around, which I will post on this blog in the near future because I wasn’t able to find anyone at all with the same issue after doing a bunch of Google searches.

Anyway, here’s the new homepage:

Detailed Image Home Page

I’m planning on doing an exhaustive series of posts related to the programming issues I encountered with this site.  I came to one conclusion – with all of the e-commerce platforms out there, very few people attempt a 100% custom cart like we did.  I was shocked at how hard it was for me to tackle 4 or 5 different issues, primarily because I wasn’t able to find any help from Google and the blog/forum community.  So I figure I’ll post all of that up so next time someone runs into the same situation they’ll have something to reference.

All of that said, I am 100% completely drained – I’ve got nothing in the tank right now.  For the past 3 months, I’ve pushed balls out everyday to launch this site so that our company can make the efficiency gains from the automation of this site, which in turn enables us to focus more efforts on marketing existing sites and developing new ones (the key right now to our successful growth).  Every bit of expendable energy has been directed to the site the past 3 months.  Couple that with the PayPal disaster last week and this redirect fiasco last night, and those two “crisis” have worn me down.

Honestly, if I had a wife and a house and 2.5 kids I wouldn’t be able to do it right now.  Even after a few years, I still need to give the business priority.  We all acknowledge that this is the turning point for the company and it’s uphill from here, but the focus, determination, and sacrifice that all of us have given lately is evidence of just how hard you have to work to get to the spot that it looks like we’re at now.  We’re all talented guys, but nothing replaces relentless hard work.

So I don’t burn out, I’m taking the next few days real easy (i.e. unless there’s ANOTHER disaster, I’m not working).  Come Monday we should all be back to a little more “normal” working schedule and I should be able to spend some more time recharging away from the job…certainly no more 9 AM – 2 AM days like yesterday.

I’m off to eat and nap – two things I’m very much looking forward to doing!

3 comments on DI Up – Completely and Utterly Drained

  1. Hey Adam,

    Congrats my friend! Your hard work will definitely pay off! You’re onto big things, and I look forward to tracking your progress.


  2. Adam McFarland says:

    Thanks Dave. After a good night’s sleep and a workout this morning I’m already feeling much more relaxed 🙂

    Keep up the great work with MP.

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