Starting on Tastefully Driven Pre-Marketing

OK, so it’s happening about 2 weeks later than I had hoped, but I’m finally at the point where I can spend an hour or two a day on some pre-launch hype for Tastefully Driven – the goal obviously being to collect as many email addresses as possible on our splash page.  I don’t have a set goal (yet), but having a list of 10,000 to start with can jumpstart a site a lot quicker than a list of  100 so it behooves us to get as many as we freaking can.

Today we did two things to get us off to a good start:  we started a pre-launch blog and we put banners/announcements on the array of Pure Adapt sites.

Both are for fairly obvious reasons:

A pre-launch blog will give us a head start on getting the site indexed, getting some links, and getting people subscribed to the RSS feed (which will be transfered to the “real” blog upon launch).  The blog is located at  Today I posted our definition of what it means to be “Tastefully Driven”, and we’ll spend the next few weeks profiling people, places, and products that are (and aren’t) “Tastefully Driven”.  Hopefully one of the posts will catch the social bookmarking wave and bring in an influx of traffic and sign-ups.

As far as the ads and announcements on our existing sites – well, it just seems obvious to use our free ad space before purchasing any other ads.  We also have communities built in to each site that trust us, and therefore are somewhat interested in any new site we launch.  Plus TD will include portions of sports, music, business, etc so it’s not like each site doesn’t have some tie in to it.  Each site is different, but for most we just put banners up.  On SportsLizard I made a blog announcement, and on Music-Alerts I put a text-link in the RSS feed:

Music Alerts RSS Feed Ad

Should be interesting to see how much all of this helps.  I’ll keep everyone posted on how it goes…and on all of the other semi-creative marketing we have planned 🙂

4 comments on Starting on Tastefully Driven Pre-Marketing

  1. Adam Gilbert says:


    This is really great. I’m looking forward to hearing more about your marketing efforts and would love to learn more about your marketing strategy, etc.

  2. Adam McFarland says:

    Thanks Adam – I’m definitely planning on outlining what works and doesn’t work so hopefully people can learn from it.

    Here’s one thing that DID NOT work:

    Mike made about 500 pre-launch business cards. Since we have so many I came up with the brilliant idea of trying to build a house of cards out of about 100 of them….I kept getting 90% of the way done and blowing it over….most frustrating thing ever. I was hoping to have a YouTube video of it and also some pics to float around on the TD site, but it didn’t quite work out that way.

    That my friends was a bad idea and a waste of time. Hopefully our other ideas don’t suck so much.

  3. Adam GIlbert says:

    No…that’s great.

    You should put a video of you trying to assemble this thing…and then showing how it kept blowing over.

    And then find a 5th grader who could do it in like 3 minutes!

    Haha just playing. I’m sure it was the most frustrating thing ever!

  4. […] becoming frustrated with my master plan of building a huge card tower, Mike and I decided to turn one of the walls in the warehouse into a big “TD” with the […]

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