Seriously. I see these little cards every month and think to myself “what a steal”.
One of the best uses for your money is investing in your own personal development. Reading offers the most bang for your buck – you can literally learn anything you want by picking up a book. Back in January I wrote a post entitled What I Read. The list has changed a bit since then, but the overall goal hasn’t changed – read a whole lot each and every day because I never know when I’m going to stumble upon something that will change the course of my life or our company.
Both Inc. and Fast Company are filled from cover to cover with great features. I can’t even quantify how many useful things I’ve learned from these two magazines. Sometimes I read about a technique a company is using that I can directly apply to our company. Sometimes I read about a web tool that I never knew about that we can use. Sometimes I read a totally unrelated article, but something in it sparks an idea. Sometimes I put myself in the shoes of the business owner in a case study and try to discern how I would handle his or her situation. Other times I just read and enjoy the article…and then a few months later it becomes relevant, at which time I head over to the website and find it again.
A great example was on my last post. In the comments Travis asked me a question that immediately made me think of an article on Inc. I searched around, found the article, and then linked to it. I wouldn’t have had a good answer if I hadn’t read that article. It happens to me all the time. Reading about business increases my general knowledge about all things business.
So cut out a few beers or hold off on the movie this weekend and instead pick yourself up something that will improve you over and over again for the next year.