Check out how my new pillows from IKEA came packaged:
And then opened up:
After fluffing it up for a few minutes it became un-wrinkled and took the form of a normal soft puffy pillow, much more so than that picture shows. I slept on them last night and they were super comfortable.
Amazing! They’re actually saving space as opposed to completely wasting it, ahem Yankee Candle. Imagine how much warehouse space that saves them? How many more they can fit on a truck when they ship them to their stores? It seems so simple and obvious, but that’s the first time I’ve seen pillows packaged this way. Kudos to some innovative engineering.