It took two weeks, but Greg finally hunted down a copy of the Autoweek article where our E-Z Detail Brush was mentioned. The detailer who scanned us a copy also told us that it is a subscriber-only magazine, which would explain why scouring every Barnes & Noble and Borders in upstate NY was a fruitless effort (special thanks to Adam Gilbert who also checked down in NYC for us).
Now that we have the article in an acceptable resolution, we can use it for future marketing efforts. We’ll definitely plaster “featured in Autoweek” on our new site and our newsletters, particularly on the E-Z Detail Brush description page. Seeing those little things on a site definitely helps conversion rates. I guarantee that someone at some point will say to themselves “well, I wasn’t sure if I was going to buy from them, but I read Autoweek and Autoweek is legit, so I trust them”. Every little thing you do that influences people on the fence of buying is important, even if it just impacts 0.1% of customers.