May 2009 Archives

Breaking Down the New Detailed Image – Part 3 of 3

Now that I’ve outlined the majority of the improvements on Part 1 and Part 2, I want to take a step back and quickly talk about why I think this was a successful project. The Process & The Time Frame We didn’t really plan it this way, but from the time we launched the previous cart in 2007 we were planning for this one.  We kept track of every potential feature that we’d want, both on the front end and the back end, we collected… Continue reading


Breaking Down the New Detailed Image – Part 2 of 3

In Part 1 I took a look at some of the more obvious improvements on the major pages of the site.  I think some of the subtleties are even more interesting.  Things that might go unrecognized at first, but make a small positive impact on your business. Banner System One time during one of our sales a while back Mike decided to throw a banner announcing the sale into our template on the old site.  It looked totally out of place, but sure enough, that… Continue reading


Breaking Down the New Detailed Image – Part 1 of 3

Now that the dust has settled a bit and everything seems to be going well with the new Detailed Image, I want to go back and dissect the project and discuss the major decisions we made and why we think they will help our business.  A ton of things go on behind the scenes on a large project like this.  When you’re on a tight time frame and a limited budget as we were, you’re forced to make some very creative choices that either may… Continue reading


Chargebacks: how we were taken for $6k and how we’re fighting back

This post has been a long time coming, but it’s one that I finally made sure I sat down and wrote because I’m sure it can save someone from getting scammed the way that we did. What is a chargeback? According to our good friend Wikipedia: A chargeback is the return of funds to a consumer, forcibly initiated by the consumer’s issuing bank. Specifically, it is the reversal of a prior outbound transfer of funds from a consumer’s bank account or line of credit. The… Continue reading


New Blog Design

I’ve been intending to do a re-design and upgrade for a while, but finally just got around to it the past few weeks after Detailed Image launched.  If you’re reading in a feed reader, this might be the one post where you’ll get something from clicking through and actually reading it on the site.  In no particular order, here’s what’s been changed: A more modern design.  Special thanks to Phil Thompson, who developed the Dylan theme that I started with and then customized to my… Continue reading


Just Having Fun

Kind of a random quick spontaneous post here. This past week has been the most fun I’ve ever had running a business.  Part of it is seeing the positive results of what we’ve done.  We’ve accomplished everything as a team, and accomplishments are always better when you have people to share them with…especially when you all went through the ups and downs together.  Even more so though, I think it’s the infinite potential that I see now, both for DI and other upcoming projects.  It’s… Continue reading


Wouldn’t it be Cool to Teach Entrepreneurship?

There’s no more rewarding work than being able to positively influence young minds.  That’s why the two times that I was able to speak to students at Skidmore College about “entrepreneurship as a career choice” mean so much to me.   Hopefully that hour I spent with them gives them a slightly different perspective to consider when deciding what to do after college. Now imagine being able to do that every day.  That’s what Dr. Bill Wales, the professor of that class, does for a living. … Continue reading


Quick Day 12 Site Update

Things have definitely not calmed down since the launch of the new Detailed Image, so I haven’t had the time to really put together the few exhaustive posts about the features that I wanted to, but I’ll get to that in the coming weeks (hopefully with some data to back up the changes).  Here are a few quick updates though: This past weekend we ran a 20% off sale to celebrate the launch of the cart, and it went really really well.  Monday morning we… Continue reading


How I Learned How to Program

Nethy left a comment the other day on my From Idea to Reality post where he asked how I got my start in programming. I thought about it, and figured it was worthy of a post because I don’t think I took a very typical path to being a web developer.  Most of the other web developers I know got a start at a real early age because they just had an innate love for the creativity of programming and immediately were drawn to it… Continue reading