Somewhat frequently I get emails from book publishers wondering if I’d be interested in reading and reviewing their new book on my blog. Not all of the book reviews I write happen that way, but a lot do. Lately I’ve sort of backed off agreeing to them. I don’t get all that much time to read, so when I do I like to read the book of my choice at my own pace, regardless of topic or length, without the pressure of having to finish it by a specific date.
But when I was contacted by a representative of Gary Vaynerchuk I had to think long and hard. For those of you who don’t know who Gary is, he has quite a bio. He took his family online wine business, Wine Library, from approximately $3 million in sales to $60 million. Then he launched Wine Library TV, the business exploded, and has become an internet celebrity. He has like a million followers on Twitter…literally. If you have the time to watch it, the keynote he gave at Big Omaha 2009 was awesome.
His new book Crush It!: Why NOW Is the Time to Cash In on Your Passion comes out today. And while I would like to read and review the book, the realist in me knows that right now I have about 15 minutes every night to read and it’ll probably take me a while to get to the book. After some thought, I decided to ask the publicist if he’d put together a video (he’s a video nut) specifically for this blog and the people who read it. He’s a very successful young entrepreneur. I knew I’d learn a lot more from having him answer some specific questions. And I thought you guys would get more out of it than just a typical book review.
He agreed. Below are his answers to a few of my questions. I asked a ton of questions, many of which aren’t included in the video due to Gary’s understandable time constraints. In particular, I asked him some in depth questions about chargebacks and his business, which he didn’t answer because it probably would have taken an hour. Enjoy!