From Small by Choice, Whether Clients Like It or Not, a New York Times article about a successful small Chicago pizza shop that only opens 4 days a week, doesn’t do deliveries, has an owner that makes every pizza by hand, and refuses to allow customers to customize their own pie (emphasis is mine):
Q. In online reviews, some customers have complained about rudeness or arrogance. Where do you think that perception comes from?
A. Mr. Lessins: I think that perception of arrogance has to do with the sense of entitlement and a lack of respect for someone wanting to do their job. We’re just trying to do the job the best we can. We’re trying to provide a quality experience for everyone who comes in. In the food service business, it’s assumed that the customers have a set of God-given birthrights when they come into an establishment. It’s like they’ve been wronged in a lot of parts of their lives, and this is their chance to even the score.