April 2010 Archives

The Challenges of Working From Home

In the April issue of Inc. Magazine they did a great feature story about virtual companies, actually going as far as turning Inc. “virtual” for the production of the April issue.  The entire article is a great read and touches upon many of the aspects of running a remote company, but I found the reactions of some of the Inc. staff who were working from home to be particularly interesting. Here are a few quotes from the article: …”The hardest aspect was just getting my… Continue reading


LockerPulse is Getting Close…

We’re only a few weeks away from the launch of LockerPulse, our new venture that I introduced back in February. Assuming all goes to plan, we’ll be live on Wednesday, May 12. I haven’t really done an update in a while, but the project is coming along great. We’ve been using the final product internally for a few weeks now and I can honestly say that it has completely changed the way I consume sports, which is exactly what I was shooting for. I don’t… Continue reading


2010 Pure Adapt Traffic [chart]

I just went through all of our sites and tallied up the unique visitors for 2010 year to date.  I’ve never really taken the time to do this before because, honestly, traffic has little to do with revenue or profitability.  I thought it would be interesting to do now because I suspect that – regardless of how successful of a business it becomes – LockerPulse will become the majority of the pie rather quickly. It will be interesting to look at again 6 months from… Continue reading


A “Typical” Week

As we’ve grown and changed, so has my work schedule. This year though, I’ve settled into a pretty nice schedule that I hope I can keep for a while. Here’s how a typical week goes: Monday – because we have to ship out all of the sales from the weekend, Monday’s are our busiest day.  The entire team heads in to the warehouse.  Whenever we finish orders, the four of us have our weekly meeting while our employees get the warehouse ready for the rest… Continue reading


How Important is Experience?

Seeing as I’m becoming more experienced with this whole web business thing, I started to think about the role experience plays in success in business. Then I remembered writing a post about this several years back. It took some searching but I dug it up. This post from 10/4/2006 was mostly about sports, but I did tie it back to business: [I watched a video with] venture capitalist and author Guy Kawasaki where he discusses his opinion that the “best candidates for a successful start-up… Continue reading


Our Warehouse – Updated Pics, Order Packing, and the Future

Our growth feels so slow and steady sometimes that I forget that we’ve actually grown a ton in a short amount of time. The visual representation of this is our warehouse. Updated Pics This is what our product selection looked like just after we moved in on 2/25/2008: Pretty bare. Like an empty cave. Compare that to yesterday: Inside the little room there’s our shipping computer, laser printer, label printer (courtesy of FedEx), and printer/scanner/copier/fax that we bought because we have to send so many… Continue reading


Managing Out of Stock Products

Back when we were several magnitudes smaller, managing out of stock products was easy. If a customer ordered the product, we’d just send them an email and discuss with them whether they’d rather substitute a different product, get a refund, or have us hold their order until we got the product back in stock. If a product was going to be out for a while, we would just edit the description to say that it’s out and will be back in soon. Simple enough. However,… Continue reading


Twitter: the Revenue “Problem” Solved

I was disappointed when Twitter announced their @anywhere platform a few weeks back. Not that it’s not a good idea. I think it’s logical to want to compete with Facebook Connect. But it doesn’t solve their number one core problem – they are spending gobs of money and still don’t have a business model. When I heard there was going to be a big announcement, I was one of the many people who figured it would finally be an advertising platform. I mean, it’s silly… Continue reading