January 2011 Archives

Why We Made LockerPulse Completely Free

We’ve done away with the Premium Accounts on LockerPulse and have instead moved to an ad-supported model. This was something we had discussed for a long time, even prior to launch, and knew might be the best path for success for the site. The #1 factor in the decision was simply that the limited ads that we’ve tested out have performed surprisingly well, while the Premium Accounts have tailed off after a promising start. Being featured in the Chrome Web App store gave us an… Continue reading


Don’t Patronize People When They Unsubscribe From Your Newsletter

Remember back in the day (like 2005) when press releases were the cool SEO fad? “Send out a press release with our service and get thousands of links instantly!” Thing was, all of those links were from other press release sites and there really weren’t any real people reading or using those sites, so Google quickly learned to de-value those links. Anyway, twice in the past week I’ve received emails from a site called widePR.com. As far as I can recall, I’ve never heard of… Continue reading


Unsubscribed From TechCrunch

Mark Cuban professes to read three hours a day. [He points out] that one great idea he gets from a magazine he spends hours reading will pay off a thousand times over for his business. The challenge then is to limit the crap you consume and focus on what’s actually going to help you. You know, so you can actually make progress with your company. I might not spend three hours a day like Mark Cuban, but I’d say I read close to two a… Continue reading


The More Things Change…

I enjoy reading books about the time periods that are at least a few generations back. When I’m reading fiction, I really like fiction that was written a long time ago. When I’m reading non-fiction, I like reading books about historical people and events. One of the main appeals to me is not all of the differences in the people and the times, but all of the similarities. I think that because of the rapid innovation that we’ve had recently we tend to write off… Continue reading


Pure Adapt in 2011

I realize that this post is a few weeks late, but I wanted to make sure I took a quick look back at our 2010 and a look forward to 2011, which is already off to an adventurous start. 2010 Review I’m really amazed by what we accomplish every year. At times it seems like things are moving slow, but when I take a look back I can’t say I’m disappointed in the least. Some of the highlights: We started the year by closing Tastefully… Continue reading


New Blog Design

About six months ago I decided it was time to start working on a new design. I had, what I thought, was a crazy cool idea. Of course, I never got around to it because, well, my blog design isn’t really that important in the grand scheme of things. This weekend I decided to sit down and take the little that I had done over that six months and put together a new theme. I didn’t much stick to the original idea because I realized… Continue reading


Common Sense and Snow

If you haven’t heard, it’s snowing a lot today in the Northeast. My constant interest in the weather, and the fact that I’m up early, has sort of led to me becoming the guy who makes the decision on whether or not to close the warehouse for the day. It wasn’t a very difficult decision today. The timing of this storm essentially makes for the worst-case scenario of bad commutes both ways. Plus all of the schools were closed too, which always solidifies my decision… Continue reading


This One Goes Out to Anyone Who Has Ever Cleaned a Blender

I like smoothies. I hate blenders. They are such a total pain to clean, to the point where I avoid making anything that involves a blender because I hate cleaning the damn thing. For Christmas, my girlfriend’s mother got me this Cooks 5-in-1 Power Blender. The thing has amazing reviews, but of course I really only care that it’s dishwasher safe. There is hope yet. This morning I was craving a smoothie. I went out into the kitchen to try the new blender, when I… Continue reading


Embracing Winter?

Remember back in 2008 when I absolutely hated Winter? At that time I was fairly certain that within a few years I’d either start spending my winter somewhere down South or move out of the Northeast all together. Now, a few years later, I surprisingly don’t mind winter. In fact, I’m sort of enjoying winter. What changed? The Weather First and foremost, the weather has changed the past two winters. Since Albany is not in the mountains, not on the coast, and not near any… Continue reading