At 6 PM EST tonight Detailed Image was among the first retailers to begin selling the new Meguiar’s DA Microfiber Correction System. Meguiar’s is arguably the most well-known detailing brand in the world, and this product line has been receiving tons of hype.
The whole process has been fascinating to watch unfold. For the most part, everything has happened within the last week. Everyone has been working their ass off to ensure that at 6:01 PM tonight we had done everything we could to have an exhaustive online presence for these hot new products.
My role in the whole thing was relatively minimal. The products are live on our site, but are only available for pre-order since we’re not expecting them in until next week. This created the potential for some new issues to arise. There were a few things I had to tweak in the code to make our pre-order system work a little smoother. I made sure a new PPC campaign was ready to roll right at 6. I made a post on Twitter. And I’ve done anything else I could to support the guys as the details have rapidly unfolded over the past few days.
Todd from Esoteric Auto Detail, who runs our Ask a Pro Blog, has been working with Meguiar’s, along with several of our other authors, to test and refine the products and the process since back in October. His exhaustive review and how-to article went live right at 6 PM and no doubt will be come the definitive resource on the subject in the detailing community. We also had three other reviews from our pro detailers that are now up for enthusiasts to read.
Mike did an amazing job coordinating the sales and promotion effort as he always does. He created the banner for the home page, the banner for the site, the coupon code for the promotion we’re running (3x Free Towels when you pre-order with us), wrote a blog post, sent out the newsletter, posted to Facebook, and created our sale page…all while not knowing much about the products until the last second.
And Greg quarterbacked the whole thing. He spent countless hours on the phone and over email confirming details about the products and the launch “rules”. He placed our order literally the second he learned that we could, hopefully putting us towards the top of the list. We saw, as Oke referred to him after visiting, the pitbull come out in full force 🙂 He coordinated all of his efforts with Mike, Todd, Charlie, and I to ensure that we were all on the same page come 6 PM tonight. If he hadn’t pushed so hard, it’s likely that we would have missed the boat on this entire opportunity.
Time will only tell how successful these products are, and how integral our fast launch was to that success. We wanted to do everything we could within the rules to give ourselves every advantage possible, and I can confidently say that we did that. In the first few hours pre-orders have been pouring in, so my guess is that it was most definitely worth our effort. Of the sites I checked, we actually were the first ones offering the products. All indications from people like Todd, who know infinitely more about this stuff than I do, is that this system is a “game-changer” so it’s likely that once the early adopters start to report back on their results it will really start to pick up.
In addition to this product launch, we’re all still pushing forward really hard on all of our other projects. I suspect that the LockerPulse ad platform will be released in the next few days. The hard work that everyone has been putting in is ridiculously contagious. I tend to be pretty intrinsically motivated, but when you look up and see everyone else working their ass off you can’t help but get an extra kick of adrenaline. There’s no telling what this team can accomplish this year if things keep going like this.