Do I Ever Get Bored Running Our Business?

Last week one of the students asked me whether or not I get bored running our company, being that we’ve been in business since 2006 and that entrepreneurs tend to have a lot of ideas. I thought this was a really good question.  I answered that yes, I have gotten bored, but no I am not bored right now. To elaborate:

Yes, in the past I have gotten bored.  It’s usually when I’m in between projects, or when I’m working on a project that is long and tedious (and well, boring).  Sometimes projects that are necessary to scale a business aren’t very sexy.

I think the natural tendency of someone like myself is to then get excited about something.  Of course I have a lot of ideas.  The great thing about how we’ve structured our company is that I don’t need to go outside of our business to test out my ideas.  I don’t need to hide it from my partners.  As long as I got my work done, I was free to do projects like Music-Alerts and Z.ips.ME.   And I’m more motivated to get boring work done when I’ve got something exciting to work on later in the day. It’s a good way to get the “bored” out of your system.

Heck, LockerPulse was born in some part because Tastefully Driven was on it’s way to being closed and I was, to some extent, simultaneously bored with what I was working on and excited about the idea.   It just happened that my partners were really excited about the idea as well and it became more than a side project.

This inherent freedom is why I’ve never thought about leaving.

This hasn’t happened lately though.  If I do get a business idea, I add it to a Google Doc that I have, and then I forget about it. I think it’s because I’m really excited about almost everything we’re doing right now.  That boredom is nowhere to be found.  Detailed Image is having a great year.  We’ve done some exciting stuff, and we’ve got some exciting stuff in the pipeline.  Hiring, training, company culture, and everything else that goes in to growing our team is a whole new challenge for me, one that I’m putting in a lot of effort to be good at.  And LockerPulse is just full of potential.  Great things have happened this year and we’re just scratching the surface with a site that I already extract great joy from simply as a user.

5 comments on Do I Ever Get Bored Running Our Business?

  1. Aaron says:

    I think that is a natural part of the cyclical ups and downs of business. Especially for the creative and entrepreneurial types. There will be times when you are in the daily grind and you are bored. But no matter what business you are in there are tasks that just have to be done in order to get to the fun stuff.

    At one point I thought I had pushed my business to a good point and was always looking for new ideas to pursue. Then I came to the realization that I don’t need new ideas to pursue I need to have fun continuing to solve problems withing my current business. Trust me there are thousands of projects and problems that can help to take my business to the next level and once I realized that I started having fun again. This helped solve my entrepreneurial ADD.

    • Adam McFarland says:

      Entrepreneurial ADD, I like that expression 🙂 I definitely think I’ve come around to that way of thinking a little bit as well – there are so many opportunities within our existing business, and we both know how much it takes to start something new, that it just doesn’t seem as appealing as it once did.

  2. Aaron says:

    Especially after you start thinking about how much you had to work just to get it going. Starting something new seems a lot less appealing.

  3. Tim says:

    Cool post, this is something I’ve never really thought about before. But now that I reflect I see that I was definitely bored in a previous business, then again I was refining that business for 13 years! I then bounced around seemingly aimlessly for about 2 years only to land in my new project. Looking back it seems like my bouncing around was preparing me for what I ended up doing, but at the time it didn’t make sense. Maybe I was just compensating for 5+ years of boredom from that 13 year stint.

    I think with your case the flexibility and excitement with the rapid change is going to keep things fresh for at least a few more years 🙂

    • Adam McFarland says:

      Good insight Tim. I agree – I think I’ve got at least a few more years doing this. Hard to think further out than that anyway. Hell, it’s hard to think past the holiday shopping season and training the new hire at this point 🙂

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