August 2012 Archives

Inside The Decision To Offer Free Shipping Every Day

On Thursday we announced that we are now offering two new every day shipping options. Customers who spend $49 or more and use coupon code DI499 will get $4.99 flat rate ground shipping. Customers who spend $149 or more and use coupon code DIFREE will get free shipping. These are just two new coupon codes in addition to the many codes that we have out there, but in many ways they completely change how we do business. The Background We’ve always believed in charging our… Continue reading


Monday as a Measure

Steve over at Nerd Fitness wrote a great post last Monday entitled Always Dominate Monday: I challenge you today to start looking at Mondays differently. It’s not the start of a long week. It’s not the worst day of the week. Monday is the most important day of the week, so do it right: Plan out your meals for Monday on Sunday night. Where, when, and what will you eat? Can you prepare any of that the night before? Plan out your workouts for the… Continue reading


“Do You Think You Are a Successful Entrepreneur?”

Recently, in an email conversation with a tech journalist who is interested in doing a story about LockerPulse, I was asked “do you think you are a successful entrepreneur?” What a loaded question! My answer was “mostly yes.” Yes because I successfully left my career 5+ years ago and have never since needed any other source of income beyond my own business. By my standards, I’ve created a comfortable living for myself, one that should be able to support my family and I for a… Continue reading