A Post About Not Posting

My posts have come to a screeching halt lately. I don’t think I’ve ever gone a month without a post since I started blogging back in 2005 so I didn’t want to start now!

Mike and I have been pushing really hard to release the aforementioned new version of Detailed Image. As a company we’re probably devoting close to 40% of our time right now working on new site related tasks. Things are busy for me personally right now as well, so I’m pretty much ripping through my day-to-day work tasks as fast as possible and then spending every remaining second developing.

We don’t have a launch date yet, but we’re hoping for around a month from now. The sooner it’s up, the sooner we can reap the benefits. It’s challenging to develop a good quality site while feeling under the gun time wise, which is why we haven’t set a hard date yet. If something takes an extra day, but it comes out great, we’re fine with that. We’ve done a good job of leaving out unnecessary features for launch. The self-imposed time crunch doesn’t seem to be affecting quality up to this point – I think what we’ve done so far is our best work yet – but it’s a possibility that’s worth being aware of.

I think my days look boring to the outside world. What did I do last night? Eat dinner, program, sleep. What did I do this morning? Answer email, eat breakfast, work out, program. What am I doing this afternoon? Programming. Every day until we launch. It’s not very glorious, but putting your head down and grinding is how you give yourself a chance of making something great. It’s worth sacrificing for a few months to create something that could be a building block for years of success. Plus, I really do enjoy diving in to a project like this. It’s only sustainable for a few months, but it sure is fun.

I probably won’t post again until we’re approaching a launch. Once we do launch I have a whole lot of posts queued up in my brain that I’m looking forward to writing! Until then I’ll be on Twitter from time to time. Otherwise it’s a safe assumption that I’m standing at my desk writing kickass code that hopefully helps propel our business to the next level.