Today we launched guest checkouts on Detailed Image. A guest checkout just means that the customer isn’t required to create an account to make a purchase. Every single article or study we’ve ever seen has said something to the effect of “if you don’t have guest checkouts you’re basically burning money and pissing off potential customers”. A few weeks ago I realized that I’d be able to launch the feature before the holiday shopping rush if I hustled. Presumably guest checkouts are most important during… Continue reading