We set all sorts of records for cold and snow this winter. More than a few people have asked us if a long, cold winter in the Northeast has negatively affected business. It stands to reason that people are less likely to detail when the winter is brutal and Spring starts a month later.
The real answer: it’s probably hurt a bit, but we don’t really know. Sales are up, but they’d likely be up a little more if the country had a warm and mild winter. Honestly though, it’s out of our control so for the most part we don’t discuss it or think about it. Remember: only 13% of business fail due to external (i.e. uncontrollable) factors.
Most of the time external things just don’t matter. There’s no sense in dwelling on what we can’t control, because there are plenty of things that we can control. I’m a believer that having an attitude that you control your own success or failure is much better for your bottom line, your company culture, and your overall happiness and satisfaction as a business owner.