Filtering, Sorting, Best Seller Badges, and More DI Shopping Improvements

Detailed Image Wax Page

Today we released a bunch of improvements to what we call our “browse pages” – shop by brand, shop by category, and search results. Over on the DI Blog I wrote an in-depth post about the changes, which included several improvements to our filtering, the addition of sorting, and more.

While we’ve done a lot of work on our search engine, these pages have remained largely untouched since the 2009 cart release. While that can be viewed as a testament to how good of a job we did in 2009, those pages were starting to show their age and were lacking some critical features, particularly the ability to filter by size.

If you’re looking for some good reading material on the topic, the Baymard Institute has a whole slew of articles on what they call “e-commerce product lists, filtering and sorting.”

This release is potentially really big for us. These pages are touched by almost every customer every time they shop. We had the benefit internally of being able to test the old pages vs the new pages, and within minutes it became evident to everyone who tried it that the improvement was massive. We hope our customers have the same reaction!