The Disasters of Chipotle, Theranos, and Hampton Creek – Link Roundup

Since I’ve mostly stopped posting on Twitter, I’ve decided to start doing a regular roundup of all of the interesting and thought provoking long-form stories, books, podcasts, and videos that I’ve come across recently.


  • Chipotle Eats Itself – this is long form at its best. Months of digging and exclusive interviews paint a picture of what it’s really like inside Chipotle. It’ll take some time to read, but it’s worth the price of admission. My takeaway: they simply grew too big, too fast. [Fast Company]
  • The Rise of Hank Scorpio: Before Elon Musk, before Peter Thiel, there was Scorpio – as a Simpsons fanatic, I found the story behind Scorpio engrossing. The big question: will they ever bring him back? Apparently he was almost the villain in the movie! [The Ringer]
  • Why Did the Obamas Fail to Take On Corporate Agriculture? – Michael Pollan unravels the political mess of our food system as only he can do. “Big Food” successfully lobbied against anything that would amount to progress [NY Times]
  • How Elizabeth Holmes’s House Of Cards Came Tumbling Down – Theranos and Holmes are a topic I am endlessly interested in. Just how she managed to trick everyone into believing in her “product” is still beyond me. [Vanity Fair]
  • How Hampton Creek Sold Silicon Valley On A Fake-Mayo Miracle – Here’s a new idea to grow your business: get outside funding, use the outside funding to buy your own products, report how great sales are, get more funding, buy more of your own products, and repeat. Businessweek did some great reporting here, getting internal records to basically prove that Hampton Creek was lying. [Businessweek]
  • Will Amazon Kill FedEx? – it only makes sense for Amazon to keep using more and more of their own planes. That’s why their partnership with the USPS makes so much sense: the Post Office does the last mile of delivery, Amazon is slowly taking over everything else [Businessweek]


  • David “DHH” Heinemeier Hansson: The Power of Being Outspoken – easily the best interview I’ve heard this year. They talk business, programming, race car driving, parenting, Stoicism, and so much more [The Tim Ferriss Show]
  • Self Checkout – the story behind the Doctor who created the self checkout system we all use today in grocery stores [Planet Money]
  • Google’s New Business Model – Google’s odd pricing and distribution model for the Pixel phone actually makes sense once you hear Ben’s point of view [exponent]

If you’re interested in more stories like this check out the Link Roundup archive.