When you build a product or service, you make the call on hundreds of tiny decisions each day. If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the right answer is.
That quote is from Rework by Jason Fried and David Heinemeier Hansson. It’s a favorite of mine because of how true it is.
I’m excited to announce that we’re launching a new business that very much solves our own problem.
A few years ago I wrote about how we switched from using group text messages to Twitter for our weather delay notifications
For many years I would send out a group text and ask everyone to reply. As our team grew, we decided last year to get rid of the reply part. Unfortunately, we ran into a scenario where two employees didn’t get the text message (their carrier, Sprint, did deliver it several hours later, after they had made it to the warehouse), so we decided we needed something new for this year. After brainstorming everything from building a custom program to paying for a SaaS product that was overkill, we simply decided on a Twitter account.
The problem with the Twitter setup was how much work it was to ensure that employees had notifications set up properly. Someone would get a new phone, forget to set up notifications, and then miss out on a snow delay or closure. It also required that employees either sign up for Twitter, subscribe to our Facebook page where we auto-posted the Twitter feed, or manually check our Twitter page.
The result was a multi-page list of instructions in our employee handbook that left us very unsatisfied. It shouldn’t be a requirement to use Twitter or Facebook to work here, nor should it be a “punishment” to have to monitor our Twitter page if you don’t use one of those services. For what seemed like a simple problem, there wasn’t a simple solution out there that we liked.
So, we finally decided to create our own solution and open it up to other organizations.
It’s called Notify My Team, and I’m really excited about it! We’re a month or two away from launch, but a splash page is up now at NotifyMy.Team.
In upcoming posts I’ll outline the backstory of how this finally came to fruition because of the pandemic, walk through how it works, and write about what it’s like launching something for the first time in a very long time.
If you’re interested in being an early tester (I’ll give you a free account!), or if you have any other feedback or questions, get in touch on Twitter, LinkedIn, or by emailing me at adam@ this domain.