Bad Blood & Business Books I Can’t Put Down

I recently finished reading Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou. It’s the now infamous story of the rise and fall of blood testing company Theranos and CEO Elizabeth Holmes. Carreyrou was the original reporter who broke the whole thing wide open a few years ago. Once I started, I couldn’t stop reading. I typically read just before bed, and I had to give myself time cutoffs so I wouldn’t stay up all night. The story is so compelling… Continue reading


The Best Read On The Web Right Now

I am completely sucked in to the tumblr blog My Startup has 30 Days to Live. It’s written anonymously by an entrepreneur who ran a successful business, took VC money, and now the business is on the brink of failure. Or as he says it: Through a series of unfortunate events, I took a bootstrapped (and profitable) startup onto the VC rocket ship. Now it’s crashing into the ground. Hard. If you want an unfiltered look at what it’s like to have your business slowly… Continue reading


An Abject Fear of Failure

I’m currently reading Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College Football by John U. Bacon. (The book really should be called “Three and Out: How Everyone Involved in Michigan Football Tried to Systematically Sabotage Rich Rodriguez.”) While reading, I highlighted this quote on my Kindle: The best competitors are motivated less by a desire to win than an abject fear of failure. At the highest levels, even one loss diminishes them in some deeply personal way. For them,… Continue reading


X != Y

From the time we start learning we’re taught that if we put in X (time) that we’ll get Y (what we want). In school, if you study and do your homework, you’ll get good grades and be able to get in to a good college. At most jobs, if you work long and hard and are a team player, you’ll get raises and promotions (regardless of whether or not the work you did positively effects the bottom line). These statements are correct in most situations… Continue reading


First Time Naivety

The feature article in the October issue of Inc Magazine was Start-Ups 2010: How to Launch Your Dream Company. One of the interesting things that they did was do sidebars of companies that haven’t met their initial expectations. So while the main focus was on the successes, they didn’t completely ignore the struggles, which is something I like because it’s an accurate portrayal of reality. The one that really caught my attention of course was Finding an Audience Online: Getting attention online is easier said… Continue reading


Goodbye Tastefully Driven, So Long Amazon

In an effort to become more efficient, more profitable, and more flexible, we’ve decided to close Tastefully Driven and stop selling our products on Amazon. Effective March 1 the e-commerce store will be closed down and we will sell any remaining inventory (non-detailing of course) on Amazon. We’re running a 30% off sale to try to blow out as much of the inventory as we can before that date. We’ve already pulled all detailing items down from Amazon and have no plans on listing them… Continue reading