Pure Adapt

Overcoming Adversity

What a year 2011 was. It started off with a partner abruptly leaving the company. Throughout the year it felt like a week didn’t go by where there wasn’t some major business or personal catastrophe for Mike, Greg, or I. The phone would ring and someone would be in the emergency room, or in a car wreck, or come home to find their house robbed (all of which happened). Or we’d get audited. Or a once-in-a-lifetime hurricane would displace me from my home. It literally… Continue reading


New Pure Adapt Site and…We’re Hiring!

Over the years we’ve unfortunately neglected the PureAdapt.com website. Aside from changing a few bits of information, we hadn’t updated the design since the 2008 redesign. For better or worse there’s always been something more important to work on, and the old site got the job done, so we just left it. However, as we started to discuss our hiring plan, we realized that the Pure Adapt website all of a sudden became a more important piece of the puzzle. We needed something that showcased… Continue reading


Pure Adapt in 2011

I realize that this post is a few weeks late, but I wanted to make sure I took a quick look back at our 2010 and a look forward to 2011, which is already off to an adventurous start. 2010 Review I’m really amazed by what we accomplish every year. At times it seems like things are moving slow, but when I take a look back I can’t say I’m disappointed in the least. Some of the highlights: We started the year by closing Tastefully… Continue reading


Common Sense and Snow

If you haven’t heard, it’s snowing a lot today in the Northeast. My constant interest in the weather, and the fact that I’m up early, has sort of led to me becoming the guy who makes the decision on whether or not to close the warehouse for the day. It wasn’t a very difficult decision today. The timing of this storm essentially makes for the worst-case scenario of bad commutes both ways. Plus all of the schools were closed too, which always solidifies my decision… Continue reading


2010 Pure Adapt Traffic [chart]

I just went through all of our sites and tallied up the unique visitors for 2010 year to date.  I’ve never really taken the time to do this before because, honestly, traffic has little to do with revenue or profitability.  I thought it would be interesting to do now because I suspect that – regardless of how successful of a business it becomes – LockerPulse will become the majority of the pie rather quickly. It will be interesting to look at again 6 months from… Continue reading


The Making of WoodyPaigeQuotes.com

One of our biggest initiatives moving into 2010 is to really evaluate all of our sites and all of the functions within those sites and decide what is worth the time and what isn’t moving forward. Clearly, one of the things that did not work was the Tastefully Driven forum. Except one thread that did work. My partners and I are all fans of the sports show Around the Horn. One of the best parts of ATH is that the eccentric panelist Woody Paige always… Continue reading


Create a Simple, Shareable Holiday Wish List with My Wish List

My business partner Mike just released a nifty little web app called My Wish List. I think most people have used “wish lists” in some capacity on an e-commerce site.  I know I use the Amazon wish list to help me keep track of books I want to read.   There are also these large super wishlist sites like WishList.com where you can organize anything you shop for.  But nothing (that I know of) where you can just create a simple list, get a permanent URL… Continue reading


Warehouse Hockey & Company Culture

Last year I wrote about how we use our shipping dock as a hockey goal.  For a while it was fun to just blast shots at the goal.  Then it was fun to try to score a goal from real far away.  Then it was fun to put up targets with pictures of our least favorite vendors.  But alas, all of that grew old.  So Greg and I set out to make up a new game to entertain us when we didn’t feel like working. … Continue reading


Business Lifestyle Design

In January I was a little hard on myself when evaluating my ’08 progress and my ’09 goals. I try to somewhat separate myself from the business because they’re not necessarily correlated, and because I’m evaluating more than just the company. It’s easy to get caught up in always trying to do whatever it takes to make more money, but I want to make sure that I’m not doing that at the expense of things that are more important to me. Finding time for my… Continue reading


Just Having Fun

Kind of a random quick spontaneous post here. This past week has been the most fun I’ve ever had running a business.  Part of it is seeing the positive results of what we’ve done.  We’ve accomplished everything as a team, and accomplishments are always better when you have people to share them with…especially when you all went through the ups and downs together.  Even more so though, I think it’s the infinite potential that I see now, both for DI and other upcoming projects.  It’s… Continue reading