A few weeks ago Amazon raised the price of an Amazon Prime membership from $79/year to $99/year. If you read the news or followed Twitter, you would have thought they raised it to $99/month judging by the reactions. Read a few of the comments on this Lifehacker post and you’ll get a feel for how upset the majority of people were. Personally the reaction has been a bit perplexing. If you get $99 of value out of it, keep it. If you don’t, ditch it…. Continue reading
In my last post I discussed my views on the changing landscape of shipping charges. Increasing costs along with the fear that changing/eliminating shipping offers will upset your customers means that it’s imperative to understand the current costs associated with any ongoing shipping offer and to have a pretty good idea of the future costs. If an offer barely works for you now, it probably won’t work for you in a year or two. We try to look out 3 – 5 years and assess… Continue reading