Illuminating Our Warehouse

Last week we had new lighting installed in our warehouse. If you look back at old photos you’ll see how dark it was relative to the photo above. This wrapped up a long list of improvements we’ve been making to the space since moving in back in 2008. As I wrote back in July when we renewed the lease, the place actually isn’t so bad now: The lease included some small improvements to upgrade our current place, such as some new doors and fixing our… Continue reading


Another 3 Years

We recently renewed our lease to stay in our warehouse for another three years. Over the past six months we seriously considered upgrading to a new facility. We could use more office space. We could use another shipping dock. We could use more space for our products. But ultimately we weren’t ready to make that huge jump. If we were going to move, we’d probably jump from just over 5,000 sq-ft to around 15,000 sq-ft. At that point everything becomes more expensive – the rent,… Continue reading


What a Difference a Monitor Makes

It’s funny how big of a difference little changes can make. Earlier this year we started noticing that our employees were doing a lot of tasks that would benefit from more screen space. Laptop screens are more than adequate for plenty, but when you’re doing accounting, customer service, social media, research projects, and the like, it can be incredibly beneficial to snap two windows side-by-side. Not to mention the programming I’m doing or the graphic design that Mike’s doing. It’s not just more convenient, it… Continue reading


Scrubbing Toilets

Now that we have our team in place, there’s a new “normal” in the warehouse that’s much different than it was at any time in the past.  There are a lot more people there on a daily basis, doing a wider variety of things.  When this transition occurred we took the opportunity to change a few routines to better fit the company culture that we wanted going forward. One such example is the routine cleaning around the warehouse: the bathroom, the kitchen area, sweeping, mopping,… Continue reading


Small Businesses vs. The Common Cold

Here’s something you won’t hear discussed in business school.  It’s an unpredictable and very real problem that we’ve encountered consistently over the years.  While it’s something we’ve discussed quite a bit, we’ve never been able to improve upon our “solution.”  What problem you ask? Everyone in the company getting sick at the same time. In retrospect this has actually been less of a problem for us than I’d imagine it is at most small businesses.  Because roughly half of our team is working from home… Continue reading


Now With a “Real” Office

Back in ’09 I wrote The Bootstrapped Office. At that time we had the simplest, most basic work spaces at our warehouse and at home. As should be the case, there were a million things more important than the aesthetics of our office: Thing is, our customers will never see our work area. So when things go good for us we invest in better technology, employees, new product lines, new marketing initiatives, and a little bit in ourselves. Those things matter in our business. The… Continue reading


Warehouse Heating Problem Solved…3+ Years Later

When we first moved in to our warehouse back in February of 2008 we were less than thrilled with the heating situation. Don’t get me wrong – the place was the perfect size for the perfect price, and to be honest the low cost of operating it is probably one of our biggest assets…but the heating situation still sucked. There were two oil heating units, one for the office and one for the warehouse, both of which looked like they were no less than fifty… Continue reading


Pure Adapt in 2011

I realize that this post is a few weeks late, but I wanted to make sure I took a quick look back at our 2010 and a look forward to 2011, which is already off to an adventurous start. 2010 Review I’m really amazed by what we accomplish every year. At times it seems like things are moving slow, but when I take a look back I can’t say I’m disappointed in the least. Some of the highlights: We started the year by closing Tastefully… Continue reading


Another Record-Breaking Cyber Monday for Detailed Image

Today we completed another killer end to November. Much like in previous years (2009, 2008), we really nailed the prime Holiday shopping period that now stretches from the Wednesday before Thanksgiving through Cyber Monday. We surpassed last year’s revenue for that stretch and we had our largest single day in company history yesterday on Cyber Monday. This month also broke our company record for revenue in a month, and early this month we set our company record for revenue in a year. All of that… Continue reading


Our Improved Inventory Zone System

A little over a year ago I wrote a post entitled New Warehouse Layout, Inventory Zones, & Efficiency where I explained our new “inventory zone” system.  Prior to implementing that system, packing slips would just print out items in alphabetical order, potentially sending one of us all over the warehouse to pull the products for an order.  We smartened up and assigned a “zone” to each shelving unit, which was then entered into our database to correspond with the products in the “zone” so that… Continue reading