SportsLizard Entrepreneur Blog

Sunday, May 07, 2006

Impossible is Nothing

Most sports fans will remember a few years back when Adidas started their incredibly successful "Impossible is Nothing" campaign. They launched the campaign with a poster in ESPN the Magazine and Sports Illustrated with that famous shot of Ali standing over Sonny Liston.

The campaign has gone on to include everyone from basketball stars like Kevin Garnett and Tim Duncan, to disabled athletes who have accomplished amazing things, and athletes who have used sports to help fight poverty in third world countries.

Each athlete told their unique story of how they overcame 'Impossible' odds to become successful. Some of the best ones were shown as commercials, others were featured on Currently the campaign is focusing on soccer players for the upcoming World Cup.

The inspiration provided in many of these stories can be applied directly to entrepreneurial success. Overcoming the odds and doing the 'impossible' is difficult whether it be in athletics or business.

The day I started, I put the 'Impossible is Nothing' wallpaper on my desktop with Tim Duncan, T-Mac, and Kevin Garnett. Those words serve as constant motivation and encouragement to me each and every day.

My favorite part of the campaign is a quote that can still be found by going here:

Impossible is just a big word thrown around by small men who find it easier to live in a world they've been given than to explore the power they have to change it.
Impossible is not a fact. It's an opinion.
Impossible is not a declaration. It's a dare.
Impossible is potential.
Impossible is temporary.


As an entrepreneur it's not always going to be easy - you are going to fail and you are going to encounter people that doubt you for various reasons. It's how you deal with that doubt and failure that will ultimately determine what the end result is.

So next time that happens, remember that nothing is impossible. Or should I say, Impossible is Nothing!


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